09.14.21
Drunk Elephant will launch in all Ulta Beauty stores and online starting Sept. 26, 2021.
Founded by Tiffany Masterson in 2013 with six products, Drunk Elephant has achieved cult status and grown to full range of products for face, hair, and body.
The brand was acquired by Shiseido in 2019. The deal was valued at approximately $845 million.
Masterson says the expansion into Ulta is dream come true.
"We are delighted to welcome Drunk Elephant to the Ulta Beauty family," noted Monica Arnaudo, chief merchandising officer of Ulta Beauty. "Drunk Elephant is an incredible brand focused on the health of the skin from head to toe, and we know our guests will be thrilled to explore the brand offerings, embrace its philosophy, and have fun along the way."
Founded by Tiffany Masterson in 2013 with six products, Drunk Elephant has achieved cult status and grown to full range of products for face, hair, and body.
The brand was acquired by Shiseido in 2019. The deal was valued at approximately $845 million.
Masterson says the expansion into Ulta is dream come true.
"We are delighted to welcome Drunk Elephant to the Ulta Beauty family," noted Monica Arnaudo, chief merchandising officer of Ulta Beauty. "Drunk Elephant is an incredible brand focused on the health of the skin from head to toe, and we know our guests will be thrilled to explore the brand offerings, embrace its philosophy, and have fun along the way."