09.27.21
Estée Lauder is introducing a luxury fragrance collection that includes eight stock-keeping unit. Called The Estée Lauder Luxury Fragrance Collection, prices range from $95 (40ml) to $190 (100ml). The brand is bullish on introducing the pillar, given that all eight skus cater to myriad olfactory trends for its ever-diversifying global consumer. The move comes as the fine fragrance market comes roaring back to life.
Estée Lauder entered the fine fragrance market with Youth Dew in 1953. But this colection is thoroughly modern. According to the company, the Luxury Fragrance Collection features ScentCapture Fragrance Extenders, a proprietary technology that is said to give each of the fragrances 12-hour wear.
The Estée Lauder Luxury Fragrance Collection incorporates learnings from Estée Lauder's third-party neurosensory studies. According to the company, fragrances can evoke feelings of “positivity and joy” or “calm and happiness.” For more than a year-and-a-half, those feelings have been short supply in the US and around the world.
Estée Lauder entered the fine fragrance market with Youth Dew in 1953. But this colection is thoroughly modern. According to the company, the Luxury Fragrance Collection features ScentCapture Fragrance Extenders, a proprietary technology that is said to give each of the fragrances 12-hour wear.
The Estée Lauder Luxury Fragrance Collection incorporates learnings from Estée Lauder's third-party neurosensory studies. According to the company, fragrances can evoke feelings of “positivity and joy” or “calm and happiness.” For more than a year-and-a-half, those feelings have been short supply in the US and around the world.