10.11.21
Just in time for Halloween, Addams Family fans can rock the Morticia Adams look with HipDot’s latest makeup collection, HipDot x Addams Family.
“The Addams Family is a beloved pop culture icon with distinctly grim interests who – similar to us – refuse to conform to society’s idea of normal,” said Jeff Sellinger, CEO of HipDot. “This collaboration is the perfect marriage that allowed us to truly capture the characters’ dark, yet surprisingly sweet personalities.”
An ode to the cult film, and just in time for the animated comedy sequel release, makeup aficionados will have fun experimenting with the Spell’s & Hexes Pigment Palette ($24) to create a Morticia-signature, lifeless smokey eye with a ghostly glow look. The eyeshadow palette includes eight high pay-off, soft and buttery shades in dark neutrals, greys, and a blood-red. Shades include: ashes (matte, blackest black); bones (matte, bright white); séance (Uncle Fester taupe-brown); ghoul (a shimmery burgundy fiend who creeps in the dead of night); cauldron (matte black, silver sparkle); moon (ashy grey, shimmery finish); Cara Mia (Gomez’s pet name for Morticia is deep velvet red); and beloved (a muted greyish-purple perfect for a smokey eye.
The Morticia Lipstick Trio ($24) used to create sultry lips includes Cleopatra Red, named for Morticia’s plant whose main diet is chunks of red, fleshy meat; My Happy Color, black; and Graves, tombstone grey.
The coffin-shaped Collectors Box Set ($58) includes the Spells and Hexes Pigment Palette and the Morticia Lipstick Trio. Included is a limited-edition enamel pin all packed in the limited edition Addams Family Collectors Box Set.