10.13.21
Unilever is launching Pureit, a home-use water purification system, in the US market. The system utilizes a combination of anti-scaling materials and reverse osmosis and carbon filters to provide cleaner, fresher water.
“We believe that access to clean water should be available to all households,” said Mads Budde, Global Director R&D, water and air wellness at Unilever. “The opportunity to bring our product to the U.S. market allows us to impact the way households hydrate and help ensure families have access to cleaner, purer water.”
The Pureit 5 Series Reverse Osmosis Water Purifier, a compact, tankless design, is certified to Water Quality Association (WQA) Gold Seal standards.
“The 5 series offers consumers a convenient way to access fresher water daily,” said Budde. “Pureit’s unique DURAVita filtration technology includes three primary filters that provide five layers of filtration to reduce germs, bacteria and remove over 90% of total dissolved solids (TDS) and 99% of select heavy metals.”
Unilever contends Pureit’s unique DuraVita filtration technology does not fade over time.
The 5 Series produces filtered water up to 7,000L before filter replacement is required, which is the equivalent of more than 14,000 single-use plastic water bottles (16 fl oz) and conveniently comes from your faucet and saves you trips to the grocery store, according to the brand.
Pureit water purifiers are available for purchase on Amazon for $479 and $549. Replacement filters retail for $25.99 - $99.99.
“We believe that access to clean water should be available to all households,” said Mads Budde, Global Director R&D, water and air wellness at Unilever. “The opportunity to bring our product to the U.S. market allows us to impact the way households hydrate and help ensure families have access to cleaner, purer water.”
The Pureit 5 Series Reverse Osmosis Water Purifier, a compact, tankless design, is certified to Water Quality Association (WQA) Gold Seal standards.
“The 5 series offers consumers a convenient way to access fresher water daily,” said Budde. “Pureit’s unique DURAVita filtration technology includes three primary filters that provide five layers of filtration to reduce germs, bacteria and remove over 90% of total dissolved solids (TDS) and 99% of select heavy metals.”
Unilever contends Pureit’s unique DuraVita filtration technology does not fade over time.
The 5 Series produces filtered water up to 7,000L before filter replacement is required, which is the equivalent of more than 14,000 single-use plastic water bottles (16 fl oz) and conveniently comes from your faucet and saves you trips to the grocery store, according to the brand.
Pureit water purifiers are available for purchase on Amazon for $479 and $549. Replacement filters retail for $25.99 - $99.99.