10.15.21
Safely – cofounded by business moguls Kris Jenner and Emma Grede – announces the launch of its Dish Collection, a line of products spearheaded by its luxuriously scented dish soap and supported by four dish and kitchen accessories.
“Our mission has always been to elevate the cleaning experience for all Americans and to make beautiful products that work exceptionally well without the use of harsh chemicals,” said Grede. “The Dish Collection is a continuation of this mission of building on the Safely fragrance that our customers love!”
The Safely Dish Collection launches with five products ranging from soap to brushes that feature organic cotton, birch wood, palm tree fibers, and more ingredients that are gentle on the environment. The line includes Dish Soap ($6), Dish Towel ($10), Reusable Dish Cloths ($15), and two Dish Brushes ($7).
Safely originally launched in March 2021 with six essential products featuring premium ingredients and luxurious fragrances. Most recently, the brand made its brick-and-mortar debut into over 750 Bed Bath & Beyond stores nationwide as well as at select buybuy BABY and Harmon Stores, Inc with their original line of hand soap, hand sanitizer, hand cream, universal cleaner, glass cleaner and everyday laundry detergent.
“I’m so excited for everyone to try Safely’s new Dish Collection!” said Jenner. “We’re expanding our product range to make it even easier for Americans to clean their entire home with luxurious, high quality and safe products. Just wait till you smell it!”
The Dish Collection will be available online at www.getsafely.com with plans to roll out in select Bed Bath & Beyond stores in the coming months.