Tropicana’s New Toothpaste Tastes Good with Orange Juice

Tropicana is launching a limited edition toothpaste that pairs well with orange juice. The new formula doesn't contain sodium lauryl sulfate, the surfactant that causes OJ to taste gross after brushing your teeth. To create the SLS-free formula, Tropicana worked closely with its contract manufacturer Dynamic Blending.

The orange juice maker took to Instagram to announce the introduction.

“Toothpaste ruins OJ,” the post said. “So we made a limited-edition Tropicana toothpaste, dropping Nov 1.”

According to a spokesperson for the brand, once Tropicana toothpaste debuts, consumers will have a chance to enter for a chance to win one of the limited items by leaving a comment on Tropicana Juice’s Instagram page.

Tropicana said those who win a tube will find the product has “maximum OJ flavor protection,” thanks to the toothpaste's lack of SLS.

“It does not include sodium lauryl sulfate (SLS) as an ingredient, a cleaning agent prevalent in toothpaste that contributes to the bitter aftertaste from brushing your teeth with toothpaste and then drinking OJ,” a spokesperson said in a press release.

This isn't the first time that surfactants have gotten a bad rap. Ethoxylates have been in the news for the past couple of years…for all of the wrong reasons.

Happi takes a closer look at the oral care market in the November issue, which will be online next week. In the meantime, keep up with all of the last oral care news by clicking here.