ESTAS Beauty Launches Luxury Skincare Line for Scars

ESTAS Beauty—which stands for “Every Scar Tells A Story”— is a new brand addressing the needs of skin with scars. Founded by heart attack survivor Cristina Beltran and beauty veteran Alejandra Thompson, the new luxury solution is designed for the more than 100 million people who obtain scars every year. Of those, more than half acquire their scars from surgeries. 

“Developing this line was extremely important to me, as I know first-hand the insecurities around having a scar and the lack of skincare products to help care for them,” said Beltran, who has a six-inch scar following open heart surgery at age 24. “Every person should have access to high-quality skincare to make them feel confident in their own skin. Scarring is a part of healing, and we want every person to use our products and feel proud and empowered by their scar.” 

Thompson spent the past 12 yars working in luxury marketing, including roles at Chanel, Giorgio Armani and Lancîome. Her most rewarding role was working directly with Carol Hamilton, the then group president of the Luxe Division, helping oversee L'Oréal USA's portfolio of 14 luxury brands and working on M&A.

The ESTAS Beauty collection is designed to nourish, protect and hydrate scars and includes intense moisturization, soft application and an absorbent formula.  

ESTAS launches with three products.

A key ingredient is silicone, which increases hydration and reduces collagen production, itching and discomfort. 

The product line includes three products: Morning Massage cleansing oil with vitamin E and primrose; Daily Dose vitamin E and C cream serum; and Sleep Salve silicone and vitamin E mask.

Products are fragrance-free and formulated without parabens, sulfates or phthalates.

“Scars are a special kind of skin, with special needs that need special attention,” said Thompson. “While scars can vary in size and severity, a common thread with all scars is care: they need hydration, nourishment, and efficacious ingredients to combat common symptoms like redness, itchiness, irregular texture and discoloration. The ESTAS Beauty line delivers luxury skincare formulas that are gentle on skin and increase moisture retention to help the scar retain as much hydration as possible.” She adds, “To us, skincare includes scar care, and scar care should always be an important part of our daily skincare routine.” 

The company plans to expand its product offerings to include a line of pre-operative skin care in 2022.