Pantone Rolls Out Latest Version of Pantone Connect Color Technology

Pantone LLC, the global authority on color and provider of professional color tools for designers, has announced the latest version of Pantone Connect.

 

The digital platform for designers streamlines color decision-making and communication, providing access to all 15,000 Pantone colors available in the cloud. Added features will allow opportunities for designers across the world to have a holistic tool that will allow creation of digital mood boards, palettes, and enable live collaboration within teams, clients and partners throughout the design workflow globally.

 

“Pantone’s process for product design is very personal. We like to get in the trenches with the design community to understand how our tools can better help their process from inspiration to creation,” said Jung Sin, Global Director, Digital Product Management at Pantone. “With this newest iteration of Pantone Connect, we believe we created a unique tool that has evolved to how designers naturally work, and we are excited to continue adapting and updating our tools to accommodate that.”

 

The Pantone Connect platform first launched in April 2020 and then in June 2020 with the Pantone Color Match Card, and has since evolved to the rapidly changing needs of the designer. Specifically, to adapt to a new creative and working environment that has merged physical and digital given the Covid-19 pandemic. Pantone worked closely with designers across industries to understand the nuances of the designer’s new workflow, updating the product to best match their needs. As a result, Pantone has streamlined the platform to be an all-in-one digital tool, where designers can easily integrate color through the design process from start to finish. The platform is available in the Adobe extension marketplace for use in Adobe Creative Cloud software, App Store (iOS) and Google Play (Android) for your smartphone, and as a web application in a web browser.

 

More Offerings
The Pantone Connect new features include the following three components: 

 

• Mood board function, which allows users to upload digital photos of inspiration on the platform and automatically match it back to the nearest Pantone Color Equivalent;
 

• Palette creation, which allows designers to create and store palettes securely and allows users to see how palettes will be perceived by people with common color blindness and how palettes will look against light & dark backgrounds for contrast; and 
 

• Collaboration tools, which allows designers to share palette info with people across the design workflow and work together with teams, clients, printers, and brands to reach a shared vision and definitive color consensus.

 

This latest announcement builds upon the company’s continued strategy to diversify its products and offerings for a fully integrated customer experience that connects consumers digital habits with the need to connect with the physical world. To help lead this strategy into the future, Pantone has tapped digital design veteran Elley Cheng to serve as the new general manager of Pantone. Cheng joins Pantone with more than two decades of experience in strategy, operations, and finance at technology and digital media companies. Among them is Shutterstock where she was responsible for the company’s eCommerce channel. She also has nearly a decade in Adobe serving in corporate development roles and strategic partnerships.

 

Pantone Connect will hold a virtual webinar event on Nov. 16 that will feature designers across industries to discuss color in the design process. Register for the event here.