11.18.21
Cover Girl has tapped America Ferrera as the cosmetic brand’s new brand ambassador. The iconic brand that celebrates authenticity, diversity and self-expression.
“We have admired America for years and her message about owning your identity as your superpower,” said Stefano Curti, chief brands officer, Consumer Beauty, at Coty. “She is intelligent, authentic and fearless and always honors herself, which is exactly what the Cover Girl brand loves about her. America is a powerful and thought-provoking role model and an advocate for individualism and inclusion, making her a natural Cover Girl partner as we continue to make beauty accessible and inclusive, through products and campaigns that speak to all audiences, including the LatinX community.”
The Emmy Award-winning actress is best known for her starring role on hit TV shows “Ugly Betty” and “Superstore.” Company officials say she embodies a simple and fresh-faced approach to beauty and promotes a philosophy of embracing natural beauty, regardless of social or cultural standards.
“Easy and natural makeup has always been my favorite kind of beauty,” said Ferrera. “I like to feel and look like myself. Between traveling, producing, acting and being a mom, I like to keep my routine to simple steps that make me feel naturally beautiful. “For me, beauty is about loving and accepting myself first and foremost, and as a Cover Girl, I want to share that message. Your uniqueness is what makes you beautiful and your authentic identity is your superpower. I am an actor, a director, a businesswoman, a mom, a Latina, a first-generation American, and now, I am a Cover Girl.”
Throughout Ferrera’s time in the public eye, makeup has played a large role in her life as a form of self-expression. Her favorite products include the Lash Blast Clean Mascara and the Clean Fresh Skin Milk.
“We have admired America for years and her message about owning your identity as your superpower,” said Stefano Curti, chief brands officer, Consumer Beauty, at Coty. “She is intelligent, authentic and fearless and always honors herself, which is exactly what the Cover Girl brand loves about her. America is a powerful and thought-provoking role model and an advocate for individualism and inclusion, making her a natural Cover Girl partner as we continue to make beauty accessible and inclusive, through products and campaigns that speak to all audiences, including the LatinX community.”
The Emmy Award-winning actress is best known for her starring role on hit TV shows “Ugly Betty” and “Superstore.” Company officials say she embodies a simple and fresh-faced approach to beauty and promotes a philosophy of embracing natural beauty, regardless of social or cultural standards.
“Easy and natural makeup has always been my favorite kind of beauty,” said Ferrera. “I like to feel and look like myself. Between traveling, producing, acting and being a mom, I like to keep my routine to simple steps that make me feel naturally beautiful. “For me, beauty is about loving and accepting myself first and foremost, and as a Cover Girl, I want to share that message. Your uniqueness is what makes you beautiful and your authentic identity is your superpower. I am an actor, a director, a businesswoman, a mom, a Latina, a first-generation American, and now, I am a Cover Girl.”
Throughout Ferrera’s time in the public eye, makeup has played a large role in her life as a form of self-expression. Her favorite products include the Lash Blast Clean Mascara and the Clean Fresh Skin Milk.