Edgewell Acquires Bulldog Skincare

Edgewell Personal Care Company has acquired Bulldog Skincare Holdings Limited, a UK-based men's grooming and skincare products company. Terms of the transaction were not disclosed.
 
Founded in in 2006, Bulldog offers male skincare products including moisturizers, face washes, scrubs, balms, shave gels and creams, body washes, lip balm and lotions.  The brand's products are sold globally with distribution in more than 17,000 locations with its largest markets being the US, US, Sweden and South Korea.
 
“As a challenger company in men's grooming, Edgewell has continuously pressed beyond category conventions and leaders, to bring unique innovation to market for the benefit of our customers, consumers, and Edgewell shareholders,” said Colin Hutchison, Edgewell's vice president of commercial international.  “Similarly, Bulldog has created an exciting and fast growing brand, by bringing that same challenger approach to men's skincare, providing differentiated products that focus on a simple straightforward message for men. Bulldog is a natural fit for Edgewell, and this acquisition creates opportunities to expand our personal care portfolio in a growing global category where we can leverage our large geographic footprint.”
 
“We are delighted to be joining Edgewell's fantastic family of brands,” said Simon Duffy, Bulldog's founder. “We are excited about the future and in particular, getting our products to more people in more countries.”
 
According to Duffy, since its founding, Bulldog’s “goal has been to put a Bulldog product in every bathroom and we are confident Edgewell will help us deliver on this mission.”