Female Founded Oral Wellness Startup Mintly Launches with Sustainable Products

A new oral care start-up has entered the scene. Billing itself as clean and sustainable oral wellness company, Mintly has today unveiled its first products—-waterless toothpaste tablets, mint lozenges with probiotics and eco toothbrushes and floss—that also combat single-use plastics.
 
The brand is female founded with the backing of Ignite Venture Studio. 
 
We set out to modernize the oral care experience in a way that is not only impactful and effective, but also exciting – a word we know is not typical of the category,” said Katie Omstead, founder and CEO of Mintly. “To us, this means adding elements like modern packaging, travel friendliness, and easy ordering options like subscription. Good for you, good for the planet, good for your lifestyle – that is our goal.”
 
Omstead’s previous experience includes senior manager, global strategy at Johnson & Johnson. 
 
“Our decades of experience in the CPG space allowed us to use a thoughtful, yet strategic lens when creating Mintly,” said Jeff B. Smith, co-founder and managing Partner at Ignite Venture Studio. “The idea was to not only use scientifically backed ingredients, but also clean formulas, and sustainable packaging and practices.”
 
To replace single-use plastic packaging, Mintly's products are housed in glass and aluminum packaging that is reusable, refillable, and recyclable. Toothbrushes and floss options are made from earth-friendly materials such as Moso bamboo and corn straw and packaged in compostable kraft paper boxes. Labels use less color and ink for less waste. Further, shipping is never expedited—all to limit the impact on the planet, the company insists.
 
Mintly says it includes “research-backed” ingredients like fluoride and probiotics.
 
The Ignite Venture Studio portfolio includes additional health, wellness and beauty brands including Sunday II Sunday and Kadalys among others.