12.02.21
Global specialty chemical company Croda International Plc has launched a new personal care website catering to the growing needs of personal care ingredients buyers.
Newly streamlined pages with an elevated look and feel alongside the enhanced My Account section allows users to tailor communications from the company to help develop their current and future concepts and innovations. Site navigators can also manage their sample requests, literature downloads and view their favorite items to return to.
Its new blog allows for commentary on topics surrounding sustainability and cosmetic innovations. The fast-moving, dynamic trends of the personal care market are closely observed by weekly blogs created by global sales, technical and marketing experts, offering their knowledge and opinion on the latest industry news.
New Features
The new site is more interactive than ever with the creation of improved and advanced tools, allowing users to easily navigate and formulate with its extensive portfolio. The Solaveil Calculator is perfect for use in the labs to help formulate for desired SPF and allowing SPF and UVA labeling requirements to be achieved. Its Moonshine Effect Pigments tool enables users to explore its five-product series, modeled on different skin tones. The newly SenStories selector tool helps to develop formulations with targeted sensory, aligning with consumer expectations in Europe and Asia.
The Formulation Finder helps with the formulation development process of personal care innovations, now available in Spanish, Portuguese, Japanese. Filter by phase type, specific products and ingredients, as well as certification and regulatory requirements.
Explore the Croda Personal Care website and register to unlock all features at crodapersonalcare.com.