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Companies sign multi-year research partnership.
December 2, 2021
By: Christine Esposito
Editor-in-Chief
Global beauty giant L’Oréal has inked a new multi-year research and tech partnership with BreezoMeter, a climate tech company that specializes in environmental information about air quality, pollen and fires to help improve health and safety by providing accurate and actionable environmental data and insights. Through this multi-year partnership, L’Oréal and BreezoMeter, which is based in Israel, will combine their expertise both in the science of aging and the environment with the aim of developing an exclusive beauty-driven exposome platform. The partnership will uncover new insights around how the environment affects skin aging, and ultimately provide new services to consumers that can accompany their skin needs all over the world with personalized routines and lifestyle advice. “We are very excited to enter this long-term and strategic partnership with BreezoMeter, a world leader in air quality tech. We are committed to bringing our consumers all around the world the most accurate information on their environmental exposure and how that affects their skin. We believe that with our expertise in the science and tech behind skin aging and augmented beauty, combined with BreezoMeter’s innovative technology platform, that we can provide new personalized services and actionable advice to help combat the effects of the environment on skin,” said Barbara Lavernos, L’Oréal deputy CEO, in charge of research, innovation and technology. “Strengthening our collaboration with a world air quality leader BreezoMeter is crucial to unlock the links between skin aging and environmental exposures, such as allergens, UV, and pollution. This will allow us to provide new services that can bring the most precise and personalized skin routines, lifestyle advice, and ultimately help people live healthier lives in every external environment they live,” added Guive Balooch, who is global head of the beauty company’s research and innovation tech incubator. L'Oréal been investing tech for years. You can listen to Balooch talk “tech” in this archived Happi podcast from 2016.
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