12.07.21
Goldn Gmbh, an angel-backed San Francisco-German technology company and developer of an industry-first cosmetic product development ecosystem, today announced a strategic partnership with Evonik Industries AG, one of the world’s leading specialty ingredients companies with a market cap of $13.9 million and a workforce of over 33,000 people across more than 100 locations.
“A strategic alliance with a global leader such as Evonik is a significant milestone in our efforts to disrupt a large and currently fragmented industry,” said Udo Eberlein, CEO of Goldn. “This partnership kicks off the next phase of development for Goldn as we expand our offering to enable ingredient suppliers from across the value chain to showcase their products and services to our growing ecosystem of cosmetics creators.”
Earlier this year, Goldn launched its web-based cosmetic product builder to guide cosmetic product creators through all the different phases of development, streamlining the building process from ideation to regulatory approval. The end-to-end solution provides emerging and indie brands a single online platform to simplify product creation and significantly decrease time to market.
“The formula-based cosmetics industry is primed for digital innovation, and we were impressed with Goldn’s modern technology stack that will solve a true gap in the market,” said Ricarda Reinboldt, director digitalization at Evonik’s Care Solutions Business Line. “We look forward to participating in this integrated solution that provides both the supply and demand sides a one- stop-shop platform on which to collaborate and create innovative personal care products. Goldn is opening up new sales channels and the ability for ingredient suppliers to address small- to mid-sized brands in an efficient and effective manner.”