Jacqueline Wiacek, Arnoldo Fonseca and Michael Fender , Evonik06.20.21
Smell is one of our most important senses. Developed through millennia of evolution, our ability to smell the world around us provides important cues about our surroundings. In
Fig 1: Diagram of human olfactory system
fact, the human nose is reportedly able to detect thousands of different odors, even if we consciously do not recognize the broadness of the range. An entire $75 billion fragrance and aromas industry exists because of this sense, powering everything from cosmetics and home products to food and beverage.
But as many homebound consumers during the past year can attest, smell can also have a dirtier side. Our emotional relationship with smell means that malodors, whether in the home or outside of it, can have an adverse effect on our outlook and opinions. In the context of the cleaning industry, smell can play a direct role in how consumers evaluate cleaning efficacy, whether in the home, workplace, doctor’s office or retail locations. In the post-COVID era where consumers are more attuned to the importa
Fig 1: Diagram of human olfactory system
But as many homebound consumers during the past year can attest, smell can also have a dirtier side. Our emotional relationship with smell means that malodors, whether in the home or outside of it, can have an adverse effect on our outlook and opinions. In the context of the cleaning industry, smell can play a direct role in how consumers evaluate cleaning efficacy, whether in the home, workplace, doctor’s office or retail locations. In the post-COVID era where consumers are more attuned to the importa
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