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    Online Exclusives

    Delivering the Smell of Clean to Consumers

    Evonik researchers review the science of malodor and detail technology that enables formulators to reduce unpleasant smells in the home.

    Delivering the Smell of Clean to Consumers
    Delivering the Smell of Clean to Consumers
    Fig 1: Diagram of human olfactory system
    Delivering the Smell of Clean to Consumers
    Fig. 2: Common sources of malodors in the modern world
    Delivering the Smell of Clean to Consumers
    Fig. 3: Chemical compositions of common indoor odor (ref. 8).
    Delivering the Smell of Clean to Consumers
    Fig. 4: New product instances using 'odor neutralizing' claims
    Delivering the Smell of Clean to Consumers
    Fig. 5: Odor Removal with Tego Sorb products
    Jacqueline Wiacek, Arnoldo Fonseca and Michael Fender , Evonik06.20.21
    Smell is one of our most important senses. Developed through millennia of evolution, our ability to smell the world around us provides important cues about our surroundings. In

    Fig 1: Diagram of human olfactory system 
    fact, the human nose is reportedly able to detect thousands of different odors, even if we consciously do not recognize the broadness of the range. An entire $75 billion fragrance and aromas industry exists because of this sense, powering everything from cosmetics and home products to food and beverage.

    But as many homebound consumers during the past year can attest, smell can also have a dirtier side.  Our emotional relationship with smell means that malodors, whether in the home or outside of it, can have an adverse effect on our outlook and opinions. In the context of the cleaning industry, smell can play a direct role in how consumers evaluate cleaning efficacy, whether in the home, workplace, doctor’s office or retail locations. In the post-COVID era where consumers are more attuned to the importa

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