12.07.21
Shiseido Americas Corporation, a subsidiary of Tokyo-based cosmetics company Shiseido Company, Limited, has completed the sale of Bare Minerals, Buxom and Laura Mercier to AI Beauty Holdings Ltd., a company formed by Advent International, company officials announced today.
“Today’s announcement represents another step in our strategy to become a leading personal beauty wellness company,” said Ron Gee, president and CEO of Shiseido Americas and Global M&A leader. “Shiseido remains focused on making strategic investments across the portfolio and exploring potential opportunities that fit into our premium skin beauty and global growth objectives.”
The transaction is consistent with Shiseido’s “Win 2023 and Beyond” strategy to prioritize its investments in the brands, categories and regions that best support its portfolio’s competitive positioning and global growth. The move also positions the Bare Minerals, Buxom and Laura Mercier brands for continued success under Advent.
Shiseido Americas Corporation has a portfolio of prestige beauty brands which include Clé de Peau Beauté, Drunk Elephant, Nars, Shiseido and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch.