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'The Value of Touch' limited edition piece can be claimed for free online.
December 13, 2021
By: Melissa Meisel
NFT technology normally allows people to trade and own high-value tokens like art, collectibles, or real estate via cryptocurrencies and has recently become increasingly popular in the art world. With the “Value of Touch”, Nivea wants to bring attention to the power of touch, using NFTs to discuss the value society currently attributes to it, and to spark a discussion about how touch can be valuable and powerful, even if freely available to all.
The artist behind Nivea's NFT art piece is Clarissa Baldassarri, an Italian visual artist who suffered from temporary visual impairment early on in her career as a painter. The limitations she experienced inspired her to rediscover art through what she calls a conscious touch.
Nivea's NFT art will be minted on Polygon and will be available as a limited edition for free via a dedicated website.
By 2025, Beiersdorf and Nivea aim to globally invest €20 million in human touch projects. “The Value of Touch” NFT art can be claimed for free at nivea.com/thevalueoftouch. More content about the project can be found at Nivea's global Instagram page @nivea.
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