Procter & Gamble’s Oral-B Rolls Out Oral-B iO10 with iOSense

Procter & Gamble’s staff may not be physically onsite at CES in Las Vegas this week, the CPG giant is pushing through with its newest developments, starting with Oral-B. The brand today has unveiled Oral-B iO10 with iOSense, the newest iteration of its tech-driven toothbrush. The brand is also making the Oral-B iO lineup accessible to more people with the addition new models called iO4 and iO5 that will be sold for less than $100.
 
“Our mission does not end at a smart toothbrush or better brushing coach; it is about developing a larger digital health ecosystem that leads with advanced technologies, accessible solutions and more effective educational tools to improve oral care and health for all,” said Alita Vegas, P&G global oral care senior vice president. 
 
Originally launched in 2020, Oral-B iO, offers a unique blend of innovative features, such as a linear magnetic drive, bi-modal smart pressure sensor and redesigned brush head.
 
Built on Oral-B’s award-winning iO technology, the new iO10 with iOSense technology is billed as the ultimate oral health coach, according to the brand. The rechargeable, electric toothbrush offers an intuitive and connected experience that provides real-time insights and provides live coaching directly on the iOSense Charger to guide time, pressure, and coverage in real-time without needing to take a phone into the bathroom. The new unit, which is CES 2022 Innovation Awards honoree, also includes a clock and a timer to help you brush for the dentist-recommend two minutes and has  seven different cleaning modes so users can can personalize their brushing.
 
The data collected still syncs to the Oral-B app, according to Oral-B.
 
Featuring the same O technology,Oral-B says the iO4 and iO5 unit will enable more people to get better oral health results. Each brush features multiple brushing modes to personalize your cleaning experience, with rainbow celebration lights upon the completion of brushing for two minutes and refill LED reminders directly on the handles. The iO5 can also provide users with real-time coverage tracking and coaching via the Oral-B app.
 
The iO4 and iO5 will be available for less than $100. Both brushes will be offered in a range of colors including quite white, matte black, blush pink, icy blue and lavender.
 
According to Vegas, Oral-B is building a digital health ecosystem to take on the oral health crisis in America.
 
In addition, P&G said it will launch Oral-B iO9 later this year in Latin America
 
Also, Oral-B is partnering with Grin, a leading teledentistry platform, that allows consumers to capture high-res images of their mouth on their smartphone, and securely transmit dental scans to their provider for an at-home consultation. Together, Oral-B and Grin hope to transform at-home oral health by giving consumers access to personalized oral health insights and at-home professional consultations.
 
For many consumers, teeth straightening under the care of a local orthodontist is inaccessible—either due to distance from an office or the time commitment. The Grin platform consists of a scope that affixes to any smartphone and allows orthodontists to transition patient check-ins from in-office to remote, including monitoring teeth movement, gum health and oral hygiene. With the Oral-B and Grin partnership, orthodontists can virtually recommend the oral care products and behaviors their patients need to maintain good oral health treatment. This is especially important for kids, where early identification and remediation of poor oral hygiene can prevent longer treatment duration and extra office visits.
 
Oral-B and Grin believe that when consumers have a superior understanding of their oral health, they can take action early by selecting the right products, modifying behavior, and having more frequent, informed conversations with their dentist. 
 
Over the coming months, Oral-B and Grin will begin to reveal innovation that empowers consumers and their families to take greater control of their oral health at home, according to the brand.
 
Gaming Fun
 
For a little bit of fun and nostalgia, Oral-B and Crest have also developed an immersive video game —“Attack of the Cavity Creeps” — based on the fondly remembered ad campaign from the late 1970s and early 1980s that teaches kids better oral health habits. Players will drop into the middle of Toothopolis and complete missions to combat bad breath, discoloration, early signs of gum disease, enamel erosion and defeat General Decay.
 
The game is set to debut at CES; it will also be rolled out to kids and families as a part of Crest and Oral-B’s commitment to “Closing the Smile Gap” through dental care access, education and oral care donations. 

Procter & Gamble and other beauty and personal care leaders have had a large presence at CES in recent years. Here is a look at chairman David Taylor addressing the audience in 2020.