01.19.22
BH Cosmetics, which created cosmetics formulas for Doja Cat and Iggy Azalea, filed for bankruptcy. BH sold its products online, as well as through Ulta Beauty and other retailers. As reported in Happi, Doja Cat's line debuted in September.
BH filed for Chapter 11 bankruptcy protection in Wilmington, DE, on January 14. The company said it will sell its intellectual property for $4.3 million. BH is majority owned by MidOcean Partner.
Prior to the pandemic, industry sources pegged the company's annual sales at $50 million. But with mask-wearing the norm, makeup brands have suffered during the past two years.
BH filed for Chapter 11 bankruptcy protection in Wilmington, DE, on January 14. The company said it will sell its intellectual property for $4.3 million. BH is majority owned by MidOcean Partner.
Prior to the pandemic, industry sources pegged the company's annual sales at $50 million. But with mask-wearing the norm, makeup brands have suffered during the past two years.