01.19.22
Martha Stewart CBD has rolled out new Martha Stewart CBD Wellness Topicals, marking the brand's first expansion in its growing CBD portfolio.
The Martha Stewart CBD brand initially launched with gummies, oils and softgels.
The new topicals include Super Strength CBD Cream, which is designed for muscle recovery; Sleep Science CBD Cream, which is designed for better sleep; and Daily De-Stress CBD Cream, which is designed for stress management. Each is formulated with “market-leading” levels of CBD, co-actives and aroma-technology designed for each need.
"I believe that living well can be simplified by focusing on practical and effective solutions, which is why I created this line of CBD Wellness Topicals with the Canopy Growth team," said Stewart in a statement.
Formulas were created by Stewart in partnership with Marquee Brands and Canopy Growth Corporation, a diversified cannabis and cannabinoid-based consumer product company. Leveraging Canopy Growth's consumer insights and continued innovation in the space, the new line uses cutting edge aroma-technology proven to activate key areas of the brain to induce mood state change around the areas of relaxation, reduced anxiety, emotion and memory, according to the brand.
"Martha Stewart CBD offers consumers simple solutions to improve everyday wellness, and we're thrilled to expand into a new category with the launch of these CBD Wellness Topicals," said Dr. Anna Persaud, vice president of skincare and topicals at Canopy Growth. "Proven to work and tested with consumers, these high-quality, effective topicals solutions are scientifically formulated and rigorously tested at the peak of industry standards, and the new line represents the latest innovation in Martha Stewart's growing portfolio of accessible CBD offerings."
Martha Stewart CBD Wellness Topicals are formulated with US-derived broad-spectrum CBD. The muscle recovery topicals feature “powerful co-actives” including magnesium and ginger; the Sleep Science CBD cream features aroma-technology essential oils including lavender and vetiver; and the Daily De-Stress CBD cream has aroma-technology essential oils including neroli and ho wood.
At launch, each SKU will be available for purchase in 20mL, 50mL and 150mL sizes.
Looking for insight on formulating with CBD? Check out this article on The ABCs of CBD from Happi.
The Martha Stewart CBD brand initially launched with gummies, oils and softgels.
The new topicals include Super Strength CBD Cream, which is designed for muscle recovery; Sleep Science CBD Cream, which is designed for better sleep; and Daily De-Stress CBD Cream, which is designed for stress management. Each is formulated with “market-leading” levels of CBD, co-actives and aroma-technology designed for each need.
"I believe that living well can be simplified by focusing on practical and effective solutions, which is why I created this line of CBD Wellness Topicals with the Canopy Growth team," said Stewart in a statement.
Formulas were created by Stewart in partnership with Marquee Brands and Canopy Growth Corporation, a diversified cannabis and cannabinoid-based consumer product company. Leveraging Canopy Growth's consumer insights and continued innovation in the space, the new line uses cutting edge aroma-technology proven to activate key areas of the brain to induce mood state change around the areas of relaxation, reduced anxiety, emotion and memory, according to the brand.
"Martha Stewart CBD offers consumers simple solutions to improve everyday wellness, and we're thrilled to expand into a new category with the launch of these CBD Wellness Topicals," said Dr. Anna Persaud, vice president of skincare and topicals at Canopy Growth. "Proven to work and tested with consumers, these high-quality, effective topicals solutions are scientifically formulated and rigorously tested at the peak of industry standards, and the new line represents the latest innovation in Martha Stewart's growing portfolio of accessible CBD offerings."
Martha Stewart CBD Wellness Topicals are formulated with US-derived broad-spectrum CBD. The muscle recovery topicals feature “powerful co-actives” including magnesium and ginger; the Sleep Science CBD cream features aroma-technology essential oils including lavender and vetiver; and the Daily De-Stress CBD cream has aroma-technology essential oils including neroli and ho wood.
At launch, each SKU will be available for purchase in 20mL, 50mL and 150mL sizes.
Looking for insight on formulating with CBD? Check out this article on The ABCs of CBD from Happi.