01.21.22
Today, Poo Pourri, the brand known for solving one of the world's biggest odor issues with its highly effective, original Before-You-Go toilet spray, announces its rebranding as Pourri, a natural odor elimination company.
Beginning in October 2021, introduced new category launches including Home Pourri Air + Fabric Multi-Purpose Odor Eliminator, Sole Pourri Shoe + Foot Funk-Fighting Odor Eliminator, and Pit Pourri Pits + Bits All Day All Over Deodorant.
"Odor is only natural – and so is Pourri," said founder and CEO Suzy Batiz. "Instead of solely focusing on eliminating odor in the bathroom with Poo Pourri, we're thrilled to be putting energy into growing the business and launching even more completely new, non-toxic, odor-eliminating products. Our products don't just cover odors, they eliminate them at the source. And let's face it, if we can handle poo, there's truly nothing we can't do."
Pourri's new and ever-expanding product portfolio helps further its mission to bring levity to a world weighed down by toxic odors, stigmas and ingredients, while naturally eliminating odors everywhere. The company is set to expand into more categories as an odor elimination business with future products including Pet Pourri, Car Pourri, and more. In addition, Pourri plans to launch scent expansions in Pit Pourri catering to men and candles within the Home Pourri collection.
"For the past 30 years, I have been the consumer looking for natural alternatives within the household and personal care categories,” said Batiz. “After years of testing products that didn't work better than chemicals, I embarked on a journey to create them myself."
Poo Pourri, born in Suzy Batiz' kitchen with the idea of eliminating odor before it begins utilizing 100% natural essential oils, was crafted with health and the earth in mind. With the new category expansions, the same will be true. Most odor eliminators are as "natural" as pleather pants - but not Poo Pourri. When Batiz says natural, she actually means it. Additionally, all Pourri products possess the proprietary Funk Lock Technology, which neutralizes odor molecules so that they never reach the nose, and come with a Funk Lock guarantee, meaning they work better than the leading chemical alternatives without any funky, toxic, or hidden ingredients, or money back.
Since its inception in 2007, the brand has sold well over 100 million Poo Pourri bottles, has over 100,000 five-star reviews, is sold in over 50,000 retail locations across 56 countries, and has over 350 million video views. In addition, Poo Pourri and Founder Suzy Batiz have been awarded an Edison Award for creating one of the most innovative products in the world, a Webby Award and AdAge's "Funniest Viral Video of the Year" with their "Girl's Don't Poop" video, as well as earned the official Women Owned Business Certification (WBENC).