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The star of SNL and Dickinson will appear in the hair care brand’s new campaign ‘Can Your Conditioner Do This’ in special relaunch of iconic conditioners.
January 24, 2022
By: Lianna Albrizio
Associate Editor
Comedian and actress Chloe Fineman, star of “Saturday Night Live” and TV series “Dickinson” known for her viral impressions and outrageous personal style, has been tapped the new face of Pantene. Fineman will star in the hair care brand’s new campaign “Can Your Conditioner Do This” in honor of the relaunch of their iconic conditioners. Joining Fineman is a cast of strong, modern, multi-hyphenate women known for pushing boundaries. These include Jess King, Peloton instructor who rocks iconic, long red braids and ponytails through powerful workouts; Meg Stalter, breakout sketch comedian and actress on HBO’s “Hacks” who captivates with her honest, audacious humor; Nardia Boodoo, model and ballerina with The Washington Ballet whose Indo-Trinidadian heritage radiates through her natural curls; and Ezinma, violinist, composer and educator shattering the stereotypes of classical music, performing with top pop artists and working on her own debut album, “Classical Bae.” The Collective makes its debut in Pantene’s new film “Can Your Conditioner Do This?,” a vibrant showcase of ways conditioner can deliver more for changing hairstyles. It features the women wearing updos that undo to soft curls, braids that last for miles, buns that hold with less breakage and loose waves that last even under hot stage lights. Pantene’s new conditioners are available at retailers nationwide starting this month. Check out a clip from the campaign below:
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