01.28.22
Kao Corporation will field test a program to recycle plastic cosmetics bottles. From February 1 to July 31, used bottles will be collected at retail outlets directly run by Aeon in the Kanto region of Japan that sell Twany brand products and at Color Studio cosmetics retail outlets in Aeon malls. The program relies on Jeplan's chemical recycling technology.
The first stage in this project was initiated in June 2021, when Kao began using Jeplan's chemically recycled PET material to make Twany bottles. In this second phase, Kao will work with Jeplan to implement testing of material recycling that creates new cosmetics bottles from used cosmetics bottles. Going forward, Kao will expand the range of brands packaged in chemically recycled PET material. Kao also intends to increase the scale of collection.
This program involves 33 Twany retail outlets directly run by Aeon in the Kanto region and three Color Studio retail outlets that are also located in Aeon malls, Participating brands include Twany, Dew, Freeplus, L’Equil and Suisai. This phase of the program is focused on lotion, emulsion and shampoo bottles.
In April 2019, the Kao Group established its ESG strategy, the Kirei Lifestyle Plan. The collection of used cosmetics bottles and field testing of chemical recycling is an initiative that will contribute to “Zero Waste,” one of the Plan’s themes. Through full-scale utilization of recycled plastic, in addition to the various approaches deployed to date, Kao is working to realize plastic circularity.
The first stage in this project was initiated in June 2021, when Kao began using Jeplan's chemically recycled PET material to make Twany bottles. In this second phase, Kao will work with Jeplan to implement testing of material recycling that creates new cosmetics bottles from used cosmetics bottles. Going forward, Kao will expand the range of brands packaged in chemically recycled PET material. Kao also intends to increase the scale of collection.
This program involves 33 Twany retail outlets directly run by Aeon in the Kanto region and three Color Studio retail outlets that are also located in Aeon malls, Participating brands include Twany, Dew, Freeplus, L’Equil and Suisai. This phase of the program is focused on lotion, emulsion and shampoo bottles.
In April 2019, the Kao Group established its ESG strategy, the Kirei Lifestyle Plan. The collection of used cosmetics bottles and field testing of chemical recycling is an initiative that will contribute to “Zero Waste,” one of the Plan’s themes. Through full-scale utilization of recycled plastic, in addition to the various approaches deployed to date, Kao is working to realize plastic circularity.