01.28.22
Maybelline New York’s is going all natural with its new Green Edition, a collection of vegan cosmetics formulated without parabens, petrolatum, formaldehyde, silicones, BHT and mineral oil. The makeup line is made from a minimum of 70% natural-origin ingredients.
Maybelline defines a natural origin ingredient as one that is unchanged from its natural state or has undergone processing but still retains greater than 50% of its original molecular structure. The remaining ingredients in Green Edition products are to ensure high performance, said the leading beauty company.
The collection will be available in retailers nationwide starting in January 2022 with Mega Mousse Mascara, followed by Superdrop Tinted Oil and Balmy Lip Blush.
Maybelline will soon be adding other new products for Spring 2022, as seen at the Met Gala.
Maybelline defines a natural origin ingredient as one that is unchanged from its natural state or has undergone processing but still retains greater than 50% of its original molecular structure. The remaining ingredients in Green Edition products are to ensure high performance, said the leading beauty company.
Sustainable Packaging
Maybelline New York’s Green Edition Collection is the first step in the brand’s Conscious Together global sustainability platform, which aims to create a more responsible business model for the brand by transforming its processes, innovations, and mindset to reduce its impact on the planet. Green Edition is the first makeup range to be certified by the Cradle to Cradle Certified Products Program, one of the world’s most advanced measures of product sustainability. Cradle to Cradle Certified assesses products for environmental and social performance including all aspects of product design and manufacturing.The collection will be available in retailers nationwide starting in January 2022 with Mega Mousse Mascara, followed by Superdrop Tinted Oil and Balmy Lip Blush.
Maybelline will soon be adding other new products for Spring 2022, as seen at the Met Gala.