2022 Best New Product Awards: Health and Well-Being Are Top of Mind with Americans

BrandSpark International and Newsweek have announced the winners of the 2022 Best New Product Awards. More than 11,000 Americans participated in the national survey to pick the 61 winning products across food and beverage, beauty, health and personal care and household products
 
The winners are based on a national survey of real shoppers, according to BrandSpark, which actively seeks out triers of the products who vote on appeal, repurchase intent and product superiority.
 
“There are so many new products launched each year, and consumers want to know which ones are really the best and worth purchasing,” said Robert Levy, president of BrandSpark International. “It is increasingly difficult for brands to break through the clutter and stand out. 7 in 10 Americans rely on the recommendations of other consumers to choose which products to buy. This is where the Best New Product Awards program comes in: it helps products stand out from competition and brands gain an edge in the market by leveraging their win across various channels including traditional, digital, and e-commerce” said Levy.
 
Here are the 2022 Best New Product Awards in Happi’s markets:
 

HEALTH & PERSONAL CARE CATEGORIES	PRODUCT
Acne Control Facial Cleanser	CeraVe Acne Control Cleanser
Apple Cider Vinegar Supplement	Bragg Apple Cider Vinegar Supplement
Body Lotion	Jergens Body Butter- Sandalwood
CBD Topicals	CBD Living Lotion
Collagen Supplement	Vital Proteins Peppermint Mocha Collagen Creamer
Facial Cleanser	Cetaphil Gentle Skin Cleanser
Hand Soap	Colgate Foaming Hand Soap Tablets
Immune Support Supplement	Nature's Way Sambucus Relief Gummies
Kids Multivitamin	Nature's Truth Just 4 Kidz Multivitamin Gummies + Probiotic
Natural Deodorant	Hello Products Naturally Friendly Deodorants
Shampoo Bar	Garnier Whole Blends Shampoo Bars
Whitening Toothpaste	Colgate CO. Oh So Dazzling Enzyme-Powered Whitening Toothpaste
BEAUTY CATEGORIES
Face Moisturizer	Cetaphil Healthy Radiance Renewing Cream
Lip Color	Covergirl outlast All-Day Lip Color Neutrals Collection
Makeup Primer	NYX Marshmellow Smoothing Primer
Mascara	L'Oréal Paris Voluminous Noir Balm
Nail Polish	Sally Hansen Miracle Gel Top Coat
Retinol Serum	Neutrogena Rapid Wrinkle Repair Retinol Face Serum Capsules
Vitamin C Face Serum	it cosmetics Bye Bye Dullness Serum
HOUSEHOLD CATEGORIES
Bed-in-a-Box (under $600)	Nue by Novaform Advanced support 10-inch uplifting foam mattress
Hybrid Mattress	Restonic Hybrid Mattress
In-Wash Scent Booster	Downy Light In-Wash Scent Booster
Laundry Detergent	Tide Hygienic Clean Heavy Duty 10X Free Power PODS

                                                                                                               Source: BrandSpark
 
For more information about the Best New Product Award winners, visit: www.BestNewProductAwards.com.
 
Interest in new products increased in 2021, with 73% of household shoppers declaring they like trying new products, and 51% reporting they “actively look for products that are new and different.” Nearly 7 in 10 say they will pay more for a new product they believe might provide a better experience. 
 
In the survey, seven in 10 beauty shoppers believe ongoing innovation continues to provide better beauty products. Cosmetics & Beauty rebounded in the past year, and consumers' appetite for innovation in the segment. Top scoring winners include Neutrogena Rapid Wrinkle Repair Retinol Face Serum Capsules, it cosmetics Bye Bye Dullness Serum and L'Oreal Paris Revitalife Pressed Night Cream, according to Brandspark.
 
An important area for innovation in 2022 and beyond will be environmental sustainability, according to Brandspark. In the survey, 46% of consumers said they want to be leaders in reducing their environmental impact.  Although very few consumer innovations are led by sustainability, brands are starting to make progress. The average new product in the 2022 program was reported as having more sustainable packaging than typical competitors by 59% of buyers, and as having more sustainable ingredients by 67%.
 
In addition, 7 in 10 Americans believe that research is constantly leading to better products that can help them manage their long-term health. According to BrandSpark, six in 10 Americans report they look for new products that will make their life easier.  Also supported by Americans' focus on relaxation and well-being, Cannabis-infused products have gone mainstream from food to beauty with wins from Karma CBD Water and CBD Living Lotion. 
 
Best New Product Awards is partnered again for its second year with Newsweek to help drive awareness of these award-winning products. The partnership will include features of the winners in Newsweek's print and digital publications, targeted communications to readers, and unique high-value advertising opportunities for brands anchored by editorial content. Winners will also be featured on ShopperArmy.com – an engaged community of shoppers who try and review products, along with other media opportunities.