02.01.22
Coty Inc. has started production of the world’s first globally distributed fragrances made using carbon-captured ethanol.
Production began at the company’s manufacturing facility in Granollers, Spain in mid-January. The first Coty fragrances made using this new ethanol will reach stores in the coming months, according to the beaty giant, which is home to fragrance sold under brands from Burberry, Chloé and Calvin Kelin to Marc Jabos, Hugo Boss and Nautica.
Fragrance production inside Coty's Granollers, Spain facility.
The beauty giant says it is ahead of schedule on its goal to integrate sustainable ethanol into a majority of its fragrance portfolio by 2023. Coty said its scientists worked for more than two years to develop a high-purity sustainable ethanol that is suitable for use in fragrances.
Coty, which was ranked No. 8 in Happi's 2021 Top 50 Report, is making these fragrances using CarbonSmart ethanol produced by LanzaTech, which manufactures ethanol by capturing and fermenting carbon emitted by industrial activity before it is released to the atmosphere.
Coty’s Granollers plant received over 20 metric tons of carbon-captured ethanol in mid-January, ahead of schedule; the first delivery under a partnership announced between the two companies in March 2021, said Coty.
Ethanol is Coty’s top fragrance ingredient by volume.
Carbon-captured ethanol involves nearly zero water consumption and reduces the need for agricultural land, in turn limiting Coty’s impact on biodiversity and lowering the company’s carbon emissions related to fragrance production.
“Coty’s accelerated release of fragrances made using carbon-captured ethanol represents the groundbreaking sustainability progress that I joined Coty to lead,” said Coty Chief Scientific Officer Dr. Shimei Fan. “This exciting step forward in Coty’s sustainability journey demonstrates our ability to meet and exceed the ambitious clean and green roadmaps we have set for the future. We are now on course to integrate carbon-captured ethanol into a majority of our fragrance portfolio ahead of our ambitious 2023 goal, putting Coty on the leading edge of sustainable fragrance innovation. I look forward to many further accomplishments to come, as we continue to deliver on our Beauty That Lasts sustainability strategy.”
Production began at the company’s manufacturing facility in Granollers, Spain in mid-January. The first Coty fragrances made using this new ethanol will reach stores in the coming months, according to the beaty giant, which is home to fragrance sold under brands from Burberry, Chloé and Calvin Kelin to Marc Jabos, Hugo Boss and Nautica.
Fragrance production inside Coty's Granollers, Spain facility.
Coty, which was ranked No. 8 in Happi's 2021 Top 50 Report, is making these fragrances using CarbonSmart ethanol produced by LanzaTech, which manufactures ethanol by capturing and fermenting carbon emitted by industrial activity before it is released to the atmosphere.
Coty’s Granollers plant received over 20 metric tons of carbon-captured ethanol in mid-January, ahead of schedule; the first delivery under a partnership announced between the two companies in March 2021, said Coty.
Ethanol is Coty’s top fragrance ingredient by volume.
Carbon-captured ethanol involves nearly zero water consumption and reduces the need for agricultural land, in turn limiting Coty’s impact on biodiversity and lowering the company’s carbon emissions related to fragrance production.
“Coty’s accelerated release of fragrances made using carbon-captured ethanol represents the groundbreaking sustainability progress that I joined Coty to lead,” said Coty Chief Scientific Officer Dr. Shimei Fan. “This exciting step forward in Coty’s sustainability journey demonstrates our ability to meet and exceed the ambitious clean and green roadmaps we have set for the future. We are now on course to integrate carbon-captured ethanol into a majority of our fragrance portfolio ahead of our ambitious 2023 goal, putting Coty on the leading edge of sustainable fragrance innovation. I look forward to many further accomplishments to come, as we continue to deliver on our Beauty That Lasts sustainability strategy.”
