02.01.22
Credo Beauty has tapped Stuart Millar to serve as chief executive officer. As CEO, Millar will be responsible for accelerating Credo’s retail growth, driving product innovation within Credo-owned brands and continuing to build on the company’s industry-leading sustainability standards.
Millar has served in leadership roles in the beauty and fashion industries for over 20 years and brings strong experience in scaling iconic, mission-based global brands, and has demonstrated proven success in DTC, wholesale and franchise operations. Most recently, Millar served as the General Manager & President of Aesop Americas, a brand known for its distinctive point of view and non-conformist approach to beauty, where he drove expansion in the US, Canada and Brazil. Prior to that, Millar spent 10 years at G-Star, dedicated to growing the UK/Ireland and North American businesses.
As an accomplished retail industry executive, the core tenant of Millar’s work has been aligning with and growing organizations that are centered around positive impact.
“I’m extremely excited to join Credo, and look forward to working with Annie and the team to further their successes and grow the business,” said Millar. “As clean and sustainable beauty becomes top of mind for a much broader consumer base, we have an incredible opportunity to build on Credo’s trusted voice in the space.”
“The health, safety and sustainability of products are top of mind for people today - and Credo exists because of these core pillars,” said Credo Co-Founder Annie Jackson. “I am so thrilled to have a partner like Stuart join Credo—he lives our values in his own life as well as in the Aesop brand he has been so instrumental in building.”
Millar replaces Dawn Dobras has left the CEO post at Credo Beauty in mid-2021. Dobras had been CEO since 2018.
Credo was founded in 2015 in San Francisco by beauty industry veterans— Jackson and the the late Shashi Batra. The retailer operates with a Credo Clean Standard as well as sustainable packaging guidelines and a fragrance transparency policy. Fast Company named Credo the most innovative beauty company of 2021.
Millar has served in leadership roles in the beauty and fashion industries for over 20 years and brings strong experience in scaling iconic, mission-based global brands, and has demonstrated proven success in DTC, wholesale and franchise operations. Most recently, Millar served as the General Manager & President of Aesop Americas, a brand known for its distinctive point of view and non-conformist approach to beauty, where he drove expansion in the US, Canada and Brazil. Prior to that, Millar spent 10 years at G-Star, dedicated to growing the UK/Ireland and North American businesses.
As an accomplished retail industry executive, the core tenant of Millar’s work has been aligning with and growing organizations that are centered around positive impact.
“I’m extremely excited to join Credo, and look forward to working with Annie and the team to further their successes and grow the business,” said Millar. “As clean and sustainable beauty becomes top of mind for a much broader consumer base, we have an incredible opportunity to build on Credo’s trusted voice in the space.”
“The health, safety and sustainability of products are top of mind for people today - and Credo exists because of these core pillars,” said Credo Co-Founder Annie Jackson. “I am so thrilled to have a partner like Stuart join Credo—he lives our values in his own life as well as in the Aesop brand he has been so instrumental in building.”
Millar replaces Dawn Dobras has left the CEO post at Credo Beauty in mid-2021. Dobras had been CEO since 2018.
Credo was founded in 2015 in San Francisco by beauty industry veterans— Jackson and the the late Shashi Batra. The retailer operates with a Credo Clean Standard as well as sustainable packaging guidelines and a fragrance transparency policy. Fast Company named Credo the most innovative beauty company of 2021.