02.01.22
Vegamour, a global leader in hair wellness, on Monday announced a partnership with three leading industry experts to improve hair wellness education.
The goal is to combine the brand’s product innovation strengths with diverse expert experience in the fields of dermatology and science, nutrition and hair care.
“By joining forces with these experts, we continue to raise awareness of the importance of ensuring not only that the products we choose to put onto and into our bodies are clean and healthy, but also the key role that lifestyle (i.e. diet, sleep, stress, emotional and mental health) contribute to overall hair health,” said Dan Hodgdon, CEO and co-founder of Vegamour. “In partnering with some of the top professionals, each a leader in their respective fields, Vegamour continues to push the importance of holistic hair health by inviting these experts to share their best hair wellness advice on how to grow and maintain healthy, beautiful hair. This strategic partnership is designed to help build a more connected community for consumers to access expert-backed hair wellness education, content, tools, and resources across brand channels while showcasing different aspects of the brand from these experts’ perspectives.”
Vegamour combines sustainably harvested, plant-based actives with the latest advances in molecular science to produce clean, clinically-tested formulas that effectively promote healthy-looking hair through hair and scalp wellness. As the first haircare brand to actively engage consumers in the premise that nutrition, physical health, mental health, and emotional well-being are just as important to hair health and appearance as topical hair care products, Vegamour is advancing its 360-degree approach with the announcement of an all-female, leading expert panel, which includes Harvard-trained and board-certified dermatologist, Neera Nathan, MD, MSHS; licensed dietitian nutritionist Erica Zellner; and celebrity hairstylist and co-owner of Los Angeles beauty studio STRIIIKE, Ashley Streicher.
While completing her residency in dermatology, Dr. Nathan learned from international leaders in hair loss, aesthetics, laser medicine and medical dermatology. She has authored more than 25 peer-reviewed publications, reviews and book chapters to date and has presented her work in national and international forums. Dr. Nathan has received scholarships or scientific grants from the National Institutes of Health, the Doris Duke Charitable Foundation, Advancing Innovation in Dermatology, the American Society for Laser Medicine and Surgery, and the American Society for Dermatologic Surgery.
Zellner holds a master of science degree in nutrition and integrative health from the Maryland University of Integrative Health and a post-graduate certificate in Global Health Management from The University of Maryland. Additionally, Erica is a certified nutrition specialist through the American Nutrition Association. As an integrative clinical nutritionist, Zellner’s focus is on wellness in all aspects of a person's life: mind, body and spirit. Her goal is to empower individuals to take full control of each of these facets in healthful and fulfilling ways.
Streicher has trained under top experts and brands in the industry including Edward Tricomi, Bumble and Bumble, and Toni and Guy. She landed in Los Angeles and founded the eponymous Beverly Hills beauty studio STRIIIKE with her two sisters, eyebrow expert Kristie and celebrity makeup artist Jenn, which has since become a cult phenomenon and exemplifies the sisters’ natural approach to beauty. She creates coveted red carpet looks for clients like Mandy Moore, Rachel Brosnahan, Sarah Paulson and Kiernan Shipka.
“Sephora is thrilled to expand our partnership with Vegamour and continue bringing clients best-in-class haircare products both online and soon in our stores,” said Jennifer Lucchese, vice president, haircare merchandising, at Sephora. “With its focus on holistic hair health, Vegamour helps clients address the underlying causes of hair thinning and offers clinically proven formulas to deliver results.”