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Shoppers in Australia and New Zealand will now have access to Tula products in 45 Mecca stores and online.
February 7, 2022
By: Lianna Albrizio
Associate Editor
Clinical skincare brand Tula Skincare, powered by probiotic extracts and superfoods, has expanded into the Australian and New Zealand markets through a partnership with prestige beauty retailer, Mecca. Following Tula’s successful debut in Sephora Canada in August of 2021, the partnership marks the next phase of brand’s international expansion strategy. Founded by Dr. Roshini Raj, Tula sits at the intersection of beauty and wellness, and has looked to science and research when formulating its clean clinical products. Tula continues to focus on innovation and breakthrough products, with cutting-edge ingredient formulations that include probiotic extracts and superfoods. “As Australia’s leading beauty retailer, we are excited to launch Tula to market in the prestige skincare category as part of Mecca’s new skin health destination,” said Camille Peressini, head of category, Skincare at Mecca. “We believe that Tula, as a doctor founded brand that harnesses the power of probiotic extracts and superfoods through innovative and proprietary formulations that are good for you and for your skin, will bring a significant level of authority and expertise to a category that our customers are passionate about exploring.” Shoppers in Australia and New Zealand will now have access to Tula products in 45 Mecca stores as well as on mecca.com.au and meccabeauty.co.nz. Mecca customers can shop from a curated selection of Tula’s hero and best-selling products which includes core Tula staples like the Cult Classic Purifying Face Cleanser and 24-7 Moisture Hydrating Day and Night Cream, along with Glow Getter favorites like Rose Glow & Get It Cooling & Brightening Eye Balm. “We are thrilled to be launching with iconic beauty retailer Mecca and continuing to expand our brand’s global footprint,” said Tula’s CEO, Savannah Sachs. “Australia is a high-growth skincare market with a strong focus on clean skincare and a demand for clinically efficacious products.” Since opening its doors almost 25 years ago, Mecca has redefined the Australasian beauty landscape, championing retail innovation and delivering the ultimate beauty experience to customers. As a digitally native and social-first brand, Tula looks to meet customers where they are shopping and spending their time – making Mecca an ideal retail partner as the brand enters into a new international market. Like Mecca, Tula has seen its skincare-curious customers become skincare devotees due to the brand’s innovative product offerings along with their personalized skincare routines. A leader in the prestige skincare category, Tula has created a diverse range of products with ingredient foundations and formulations that benefit the overall appearance and health of the skin. Tula has seen fast and tremendous growth and success in North America on its direct-to-consumer channel and through strategic partnerships with key retailers such as Ulta Beauty, Sephora Canada, Neiman Marcus and Nordstrom.
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