Ultimate Queen Collection Arrives at NYX Professional Makeup for Deeper Skin Tones

NYX Professional Makeup has dropped its Ultimate Queen Collection. Created by and for the Black community, this collection features a brand-new palette with pro-curated deep brown, royal golds, and deep burgundy shades that act as neutrals on rich skin tones, created with every brown skin tone in mind. 
 
The full collection includes the new Ultimate Queen Shadow Palette (available in 40 pan, 16 pan and 6 pan), the Ultimate Queen Epic Wear Liner Stick Kit, and the Ultimate Queen Butter Gloss Trio. 
 
To give the collection a regal feel, NYX Professional Makeup partnered with influencer and Black artist Kendra Dandy to create limited-edition packaging that harnesses the aesthetic of the Ultimate Queen and champions the brand’s commitment to Artistry for All.
 
In addition to the launch of Ultimate Queen, NYX Professional Makeup will be rolling out initiatives to spotlight the Black creator community in February with plans to extend its support all year long to help bridge the gap that should not exist.

A Proud Partnership

The partnership with Kendra Dandy is part of the brand’s “Queens Celebrating Queens” program, wherein NYX Professional Makeup will be extending year-long contracts with ten Black creators to help deepen their representation in content across various initiatives including beauty and entertainment.

Consumer Outreach

Additionally, in partnership with Triller during Black History Month, NYX Professional Makeup is pledging 50 million views to 50 Black creators. To join, NYX Professional Makeup is encouraging Black creators to tag @nyxcosmetics and spotlight a Queen in their life.