02.10.22
Yves Saint Laurent welcomes Indya Moore to the beauty brand’s US ambassador program, marking the second chapter of the brand’s 2022 communication plan to celebrate individuality and modernity through unique, empowered talent.
According to company officials, Moore’s boldness strengthens the brand’s forward-looking vision to push boundaries, allowing authenticity and freedom of expression to lead the change of the beauty industry at large. Their passionate spirit and unapologetic attitude bring a fresh perspective to YSL Beauty’s US Ambassador program, cementing its focus on redefining conventional beauty standards.
“Bigger. Bolder. Better. That’s my philosophy in life and what I will carry into this partnership with YSL Beauty,” says Moore. “We share a passion for superior beauty products that let a person express themselves powerfully and authentically, and I’m thrilled to take on this new journey and participate in this new wave for YSL Beauty.”
As part of their role as YSL Beauty’s US ambassador, Moore kicks off their partnership with a series of campaign content premiering the brand’s new Lash Clash Mascara–a patent-pending mascara with a 200-plus% volume-expert formula and brush to build oversized impact. In-line with Moore’s authentic aesthetic, Lash Clash speaks to an empowered generation that’s unafraid to clash with the status quo.
Moore will be featured in a series of campaign content to be leveraged across their social channels, YSL Beauty’s digital platforms and in US media campaigns (digital and out-of-home advertisements), supporting the YSL Makeup portfolio.