02.12.22
Safely, a line of luxuriously scented and high-quality home care and cleaning products founded by entrepreneurs Kris Jenner and Emma Grede, announce its launch in more than 1,700 Walmart stores nationwide. Less than one year after Safely’s launch, the partnership accelerates the brand’s mission to make safe cleaning products with better ingredients and amazing scents that are safe for your home and better for the environment available to everyone. In addition, the launch amplifies Walmart’s mission to bring elevated product lines to their customers at accessible low prices.
"Over the last year and a half, Walmart customers have been spending more time in their homes, resulting in more interest in home cleaning,” said Corey Bender, vice president of merchandise, household chemical, for Walmart US. We share a belief with Safely that everyone should have a clean home no matter their budget and are excited to add Safely to the growing list of brands that resonate with our customers’ needs.”
Safely’s natural cleaning products are made with you, your home, and the planet in mind. They are free of artificial stabilizers and dyes, and feature plant-powered ingredients with natural aromatherapy scents.
“I have been shopping at Walmart for years and have been greatly inspired by the company’s mission, helping people across America save money so they can live better,” said Safely co-founder Kris Jenner. “It is more important than ever for families to have access to cleaning products that work hard but are also safe. That’s why I’m so excited that our products will be available in Walmart stores across the country and Walmart.com.”
"When we choose where to sell our products, it’s important to us that the retailer shares our core values," says co-founder Emma Grede. "Working with Walmart will allow Safely to bring safe, affordable, and beautiful cleaning products into every American home."
Safely's signature aromatic experience comes to life through its two custom scents, Rise and Spring, giving consumers a start to finish spa-like experience at an accessible price point. Rise is a lightly floral scent with top notes of orange flower, middle notes of violet, jasmine, and geranium, and base notes of dry woods and bois de gaiac. Spring scent features top notes of geranium, orris, and rose, middle notes of jasmine, violet, heliotrope, and base notes of musk, amber, sandalwood, and patchouli.
Consumers can now purchase the brand in 1,700 stores and online at Walmart.com. The Safely product line available at Walmart will initially include Hand Soap, Hand Sanitizer, Hand Cream, Universal Cleaner, Glass Cleaner, Everyday Laundry Detergent, and the newly launched Dish Soap. Prices range from $5.98 to $13.98.