Company News, New Products

Carol’s Daughter Adds Goddess Strength Pre-Poo Treatment and Mask

Popular collection with castor oil is expanded with two new formulas that address hair breakage for curly, coily and heat-styled looks.

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By: Christine Esposito

Editor-in-Chief

Carol's Daughter is expanding its best-selling Goddess Strength Collection with two new formulas designed to nourish, replenish and strengthen hair— Repairing Cocoon Mask and Pre-Poo Treatment.  To contend with hair breakage, Carol's Daughter Goddess Strength Collection is specially formulated with castor oil and other natural ingredients to build strength and length retention in the hair. Both products are designed for naturally curly, coily and heat-styled hair.

“Working on the Goddess Strength Collection has been a true labor of love. From developing new and innovative formulas that greatly benefit your hair and aid in it being stronger—and, if you so desire, longer—to celebrating the inner goddess of all women,” said Lisa Price, founder of Carol's Daughter

The Goddess Strength Pre-Poo Treatment is designed to shield curls and coils during the cleansing process. Applied on dry hair, the treatment creates a protective barrier around each strand to help detangle, reinforce and minimize breakage before wash day. The rich, creamy treatment is blended with natural ingredients such as castor oil, ginger and black cumin seed.

Goddess Strength Repairing Cocoon Mask, which is designed to prevent breakage and shedding post-cleanse, is said to envelop curls and coils like a cocoon to lock in moisture, repair damage and protect from future breakage. It also contains castor oil and ginger as well as wheat protein.

Other products in the Goddess Strength system, including a fortifying shampoo and conditioner, hair and scallop oil, leave-in cream and hair milk.

The range is available at Carolsdaughter.com, Amazon, Walmart, Target and retailers nationwide. 

Carol's Daughter was acquired by L'Oréal in 2014.

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