03.17.22
Keys Soulcare, the lifestyle beauty brand created by Grammy-winning artist, producer, entrepreneur and New York Times bestselling author Alicia Keys, has launched exclusively at Sephora Canada.
Beginning today, Canadians can discover Keys’ vision of changing the face of beauty, paying special attention to what affects skin and soul. Keys Soulcare goes beyond skincare to care for the whole self—body, mind and spirit. The singer teamed up with board-certified dermatologist Dr. Renee Snyder to create clean, safe and effective product offerings.
“We’re so busy all the time, I don’t think we create these small rituals for ourselves,” said Keys. “Even the five minutes it takes to wash my face – creating that space for myself makes me feel more beautiful, more powerful, more possible. That’s Soulcare.”
Keys Soulcare offerings will be available for purchase at Sephora.ca and through the Sephora app. The brand will launch in Sephora Canada’s 85-plus retail stores, including its flagship locations in Toronto, Montreal and Vancouver on March 31.
Since launching in the fall of 2020, Keys Soulcare has redefined skincare and selfcare through its emphasis on modern skin science, plus ancient beauty rituals. All Keys Soulcare offerings are formulated with time-honored ingredients like manuka honey, turmeric, aloe, bamboo and malachite along with modern ingredients like bakuchiol, hyaluronic acid, ceramides and niacinamide to create highly effective formulas that are gentle enough for all skin types. Each offering also features a unique affirmation to encourage us to transform our everyday beauty routines into moments of personal ceremony, as written by Alicia, herself.
“As a purpose-driven brand deeply rooted in the belief that beauty comes from the inside out, we are excited to share Keys Soulcare with Sephora Canada’s community of lightworkers,” said Kory Marchisotto, president of Keys Soulcare. “With Alicia as our goddess in chief, our brand essence radiates from her four guiding lights – inspiration, intention, ritualization, and holistic care. We marry efficacious product offerings, rich content and uplifting conversations to nourish the skin and nurture the soul.”
Skin-Nourishing Offerings
Sage + Oat Milk Scented Candle ($62) is artisanal hand-poured candle made of vegan soy wax. Sage exudes a smoky, calming warmth while the sweet, nutty fragrance of oat milk soothes the mind and body. The scent was developed in connection with the renowned perfumer Catherine Selig of the fine fragrance house Takasago.
Golden Cleanser ($35) is a delicate and soothing facial pore cleanser that purifies skin and by gently removing dirt, makeup and impurities with antioxidant-rich manuka honey, soothing turmeric and calming chamomile. Used for centuries by New Zealand’s Maori people, manuka honey is a purifying antioxidant that helps draw moisture into the skin for long-lasting hydration. An Ayurvedic essential for over 4,000 years, the golden spice turmeric is a gentle purifying and calming agent for the skin.
Be Luminous Exfoliator ($40) is a water-activated powder exfoliator formulated with antioxidant-rich Japanese hojicha powder, mung beans, oats and lactic acid that transforms into a gentle creamy foam to buff away dullness, brighten the complexion and reveal radiance.
Skin Transformation Cream ($51) is a hydrating face cream that helps reveal plumped and radiant-looking skin. A plant-based alternative to retinol, bakuchiol is an antioxidant-rich exfoliator that helps improve the tone and texture of the skin. Malachite, the stone of transformation, has been used for thousands of years to cleanse, purify and calm the spirit and skin. Ceramides and hyaluronic acid provide long-lasting hydration for a look of radiance and renewal.
Let Me Glow Illuminating Serum ($40) is a vegan formula contains antioxidant-rich rose water to help infuse skin with a burst of hydration and replenish dry, dull skin. Niacinamide helps brighten and balance the look of your complexion. It reveals a healthy, golden glow while helping brighten, plump and smooth the look of skin.