Company News, New Products

Lawless Beauty Expands Makeup Line with Full-Coverage Concealer

The long-wearing Conseal the Deal delivers medium to full coverage with a self-setting, soft focus finish.

Lawless Beauty launched its full-coverage concealer, Conseal the Deal ($26), in a Zoom event with beauty editors on March 28. Available in 20 shades, the long-wearing, high-performance concealer delivers medium- to full-coverage with a self-setting, soft-focus finish that feels fresh, comfortable and undetectable on the skin, said company founder Annie Lawless.
 
Caffeine energizes the skin to improve tone while its antioxidant complex helps to protect the skin’s surface from environment aggressors. Additionally, nasturtium flower extract limits the appearance of free radical damage caused by blue light.   
 
The concealer brush, sold separately ($25), replicates fingertip application with its soft synthetic fibers feather for a smooth, airbrushed finish.
 
Conceal the Deal and concealer brush will be available in Sephora stores in April and now on sephora.com. For more color cosmetics news, check out our monthly feature.
 

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