03.31.22
The custom collection features Legacy Lips LipSense, a medium earthy pink-mauve shade with a smooth matte finish, and Runway Ready Gloss, a honey-pink tinted shade with a glossy finish.
From the proceeds of this launch, SeneGence will be donating $50,000 to Smile Train, the world’s largest cleft-focused organization providing free cleft surgery and comprehensive cleft care to children globally, and $50,000 to Best Buddies International, a non-profit that creates opportunities for people with intellectual and developmental disabilities.
“Our partnership with Miss USA has been one we cherish at SeneGence,” said Joni Rogers-Kante, SeneGence founder and CEO. “Our philosophies of allowing women to feel their most beautiful and powerful by being their authentic selves are completely aligned. SeneGence is always looking at ways we can support women and children in need, so it was an easy decision to develop this custom color duo with Miss USA that would give back to these specific organizations that are focused on this same mission.”
Susannah Schaefer, CEO and president of Smile Train said the nonprofit is built on such partnerships and expressed her gratitude to The Miss USA Organization and SeneGence for their support.
“Their donation will have a long-lasting sustainable impact to support the global cleft community in more than 70 countries, giving individuals with clefts an opportunity to live a full and productive life,” she said.
Anthony Kennedy Shriver, chairman, founder and CEO of Best Buddies International, said the donation will help expand their programs and spread awareness to the cause.
The Miss Brand Inc.
The Miss USA and Miss Teen USA pageants have crowned a new leader under the company The Miss Brand Inc.— the product and brainchild of Beauty Maven Crystle Stewart. Over the past five years, The Miss Brand Inc. has blossomed from one business to three major companies. In the business of revolutionizing the context of beauty for this generation and those on the horizon, the company is built on connections.
“I believe the Miss USA LipSense duo is the pinnacle of our partnership,” said Stewart. “Both SeneGence and The Miss USA Organization strive to celebrate all women and give back to our communities. Best Buddies and Smile Train are an important part of our family, and the generosity SeneGence has shown them is astounding.”
The collection is available for purchase at www.SeneGence.com in the US, Canada, Australia, Mexico, New Zealand and Hong Kong.