04.11.22
Ipsy, a Beauty For All Industries brand, has launched the Glam Bag X Madelaine Petsch.
The Sixth Edition of Ipsy's Glam Bag X ($55) features eight full-size products from beauty brands such as Tarte, Iconic London, Saint Jane and Sunday Riley curated by Madelaine Petsch.
"We are so excited to collaborate with Madelaine Petsch on the sixth edition of our Glam Bag X program," said Emine ErSelcuk, senior vice president of merchandising at Ipsy. "Madelaine has this impeccable blend of wit, humor and self-confidence that just completely draws you in. She is incredibly beloved by our IPSY community and she brought such a wonderfully fresh perspective that made her collection fun and vibrant yet elevated and aspirational."
Petsch brings the notion of self-care to life through her edition of the Glam Bag X. This partnership follows the Glam Bag X collaborations from Khloe Kardashian, Huda Kattan and Addison Rae.
"For those who know me, they know how important self-care is to me. No matter where my career takes me, my beauty routine comes with me," said Petsch. "I am so excited to partner with Ipsy to share many of the products that I use to look after my skin while on the go, and those that help me get glam before filming or attending award shows (I like to do my own makeup!)."
She continued, “Eating plant-based has always been important to me, so I made sure that all products in my Glam Bag X are cruelty-free, and even included some of my favorite vegan products!"
Five of the products are tailored to individual preferences via Ipsy's proprietary machine learning technology, Ipsy Match, and three can be chosen from a personalized assortment.
Glam Bag X is currently available as a quarterly upgrade for Glam Bag and Glam Bag Plus members and ships every three months. The Glam Bag X Madelaine Petsch collection is due on May 1, and members can reserve their spots for this limited-edition run at ipsy.com/glambagx.