04.18.22
On Earth Day, April 22, Youth to the People—the vegan skincare brand rooted in community and mindful activism— will donate 100% of profits from youthtothepeople.com through the brand’s To the Planet Fund.
The To the Planet Fund was founded in 2020 when Youth to the People launched an ambitious philanthropic initiative. The goal is to donate $1 million by 2024 to nonprofit organizations working in the climate space. To the Planet Fund is part of its wider philanthropic endeavor, the “Good to the People Funds,” a family of three, issue-focused funds across its charitable causes: human rights, climate, and gender and racial equity. In total, the funds that will give $3 million by 2024.
During the month of April, To the Planet Fund will also issue a first round of two grants for nonprofit organizations at the beginning of the month and will spotlight Earth Day with a one-off donation, both totaling a minimum of $75,000.
To the Plant Fund
Earth is warming, biodiversity is being destroyed, and girls, women and BIPOC communities are bearing the brunt of worsening droughts, floods, fires, famines and storms. Youth to the People supports nonprofits that empower and support women as central to climate change solutions, and nonprofits that are working to mitigate the warming of the planet, advocate for renewable energy, and advocate and educate on net-zero emission strategies.
Good to the People Funds
Good to the People Funds is made up of three funds, each with one core issue: infinite solutions to the challenges facing the planet and humankind. To learn more about the funds, visit YouthToThePeople.com.