04.19.22
Skincare brand Laneige, best known for its Lip Sleeping Mask, kicked-off the opening of its first-ever pop-up at Smashbox Studios in Los Angeles with a brunch hosted by the brand’s first US celebrity partner, Sydney Sweeney.
Focused on creating effective, innovative and imaginative products based on the most-craved element the skin craves—water—the two-day immersive event was designed to school consumers on the importance of hydration by building awareness around the brand’s newly formulated Water Bank Collection.
The upgraded formulas feature the brand’s new proprietary ingredient and latest innovation, Blue Hyaluronic Acid. Blue HA features molecules that are 2,000 times smaller than the hyaluronic acid in the previous Water Bank formula. This means it’s absorbed faster and better for effective, next-level hydration (precisely up to 100 hours).
"Every day I use the Water Bank Blue Hyaluronic Serum and Cream Moisturizer,” said Sweeney. “I really like that I can go all day without my skin feeling dry or tight. Before a shoot or when my skin needs extra moisture, I seal everything in with the Water Sleeping Mask and apply their iconic Lip Sleeping Mask before I go to bed."
The six-product collection is now available on www.Laneige.com, Sephora.com and Amazon, ranging in price from $31-45.