04.26.22
YouTuber Mindy McKnight and founder of Hairitage by Mindy has expanded the brand’s retail footprint as a destination brand in its exclusive retail outlet, Walmart, with new product launches.
Hairitage by Mindy has launched new, high-tech hair tools and product expansions within the brushes and combs and the functional and fashion accessories categories, including the new "Take Me To The Beach" collection.
Created by hair mogul and mother of a diverse family of eight, Hairitage offers an extensive, high-performance product line up, with affordable prices that aims to eliminate the costly hunt for clean and effective hair products for all hair types and textures.
Tools and Attachments
Using the latest technology, the new Hairitage tools with rose gold detail ensures these tools deliver on function as well as form. The new additions to the lineup include three tools and two new attachments:
Smooth Sailing Heated Brush ($35.94) is made with ceramic tourmaline to heat hair evenly and minimize frizz. The brush detangles, smooths and straightens the hair for a sleek look.
Up In The Air Volumizing Brush ($39.94) provides an at-home blowout that lasts for days with built-in cool shot technology that locks in and extends styles.
Go With The Flow 2-in-1 Styler ($54.94) has a curved edge that allows for both curling and straightening, while the built-in fan helps aid in cooling hair to lock in style and shine.
Meant To Be Diffuser Attachment ($9.94) can be added to the Hairitage Comin’ In Hot Hair Dryer and cut back on dry time for voluminous, well-defined, and frizz-free curls.
Stretch It Out Comb Attachment ($9.94) A fitting addition to the Hairitage Comin’ In Hot Hair Dryer for long, luscious locks and less heat damage.
Brushes and Combs
The new brushes and combs from Hairitage are designed so all hair types achieve tangle-free styles. The selection includes the following:
Good Vibes Jade Comb ($9.94) uses pointed teeth to massage the scalp and stimulate hair follicles.
Round We Go Thermal Brush ($9.94) With aim to provide frizz-free blow-outs, the vented ceramic barrel allows for even heat distribution to reduce dry time.
Triple Threat Detangling Brush ($9.94) is designed with nylon looped bristles that gently brush through hair with ease.
Hang in There Shower Comb and Attachment ($7.94) A chic, hanging comb that sticks to your shower wall.
Functional Accessories
Hairitage continues the Functional Accessories category with three, new product innovations that help solve pesky hair frustrations.
Soak It Up Microfiber Scrunchie ($5.94) Cuts back on dry time and reduces frizz;
Hold My Hair Shower Basket ($9.94) is a rust-proof basket that collects hair, bobby pins, hair ties and jewelry with an adhesive backing that attaches to most shower walls.
Strike A Pose Handheld Mirror ($16.94) is designed to fold into a stand for hands-free hairstyling and makeup application.
Fashion Accessories
The new “Take Me To The Beach” 2022 fashion accessories collection includes a range of fun, seasonal and on-trend accessories in neutral and sand-inspired shades for styling at an affordable price. All for less than $10, the ‘Take Me To The Beach’ collection includes:
Clips - Butterfly clip ($4.94) in pink and white;
Scrunchies - Raw edge scrunchie ($5.94); fringe edge scrunchie in pink and taupe ($5.94); and
scarf scrunchie ($5.94).
Headbands and more - Raw edge ($5.94) and Raffia geadbands ($5.94); Satin head scarf ($9.94);
and a gold bun cuff ($5.94).
Hairitage by Mindy’s tools and accessories are available exclusively in Walmart stores nationwide and online at Walmart.com.