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New addition to regimen is formulated with vitamin E, aloe and coconut oil.
May 11, 2022
By: Christine Esposito
Editor-in-Chief
Intimate care brand Summer's Eve is tapping into wellness and luxury with a new Spa collection that includes a wash and a new addition to one's regimen: an intimate skin serum. “For years, our brand has been dedicated to providing gentle intimate care for women, and now, with many of our brand fans also being beauty-enthusiasts, we wanted to create something special for them to enhance their daily routine,” said Jeanne Collins, VP of marketing at Prestige Consumer Healthcare, which was ranked No. 42 on Happi's 2021 Top 50 Report. “The new Spa collection brings luxurious, Spa-worthy intimate care so that every woman has the opportunity to elevate their day-to-day cleansing and pampering.” The new Spa Intimate Skin Serum is suited for use after showering, grooming, or before bed. It is applied to the external vaginal area to comfortably hydrate, smooth and soften delicate intimate skin. This product is gentle, safe and pH balanced and contains ingredients such as vitamin E, aloe and coconut oil, according to the company. Summer's Eve Spa Luxurious Wash cleanses with a creamy, silky lather for a moisturized, fresh after shower feel. The wash is also pH balanced to match the intimate area's natural pH range and provides relaxing spa experience with its calming chamomile fragrance blended with essential oils, according to the brand. Products are gynecologist tested and are free from dyes, alcohol and parabens. The new Summer's Eve Spa Collection will be supported by the brand this spring and summer through marketing initiatives on social, digital and via PR. The line is now available in food, drug and mass retailers nationwide as well as on Amazon. Prestige Consumer Healthcare markets and distributes brand name over-the-counter products throughout the US. and Canada, Australia, and in certain other international markets. Brands include Monistat and Goody's pain relievers, Clear Eyes, DenTek specialty oral care products, Dramamine motion sickness treatments, Chloraseptic sore throat treatments, Compound W wart treatments, Little Remedies pediatric over-the-counter products, The Doctor's NightGuard dental protector, Efferdent denture care products and more.
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