05.16.22
Nestlé Health Science’s leading collagen brand Vital Proteins revealed the faces behind its newest global brand campaign, Every Moment is Vital.
Actor and content creator Addison Rae, who was named as a global brand ambassador earlier this year, joins the campaign continuing her relationship with the company. Rae has been a long-time user of Vital Proteins Collagen Peptides, Matcha Collagen and, most recently, Wellness Gummies.
The influencer campaign also highlights the daily routines and personal wellness journeys of British model, entrepreneur and new mom Iskra Lawrence; fitness instructor, coach, and entrepreneur Chase Tucker; and fitness content creator Silvy Araujo.
Every Moment is Vital offers an intimate look into what health and wellness means to some of today’s top influencers, driving those conversations worldwide. The campaign goal is to inspire consumers to commit to wellness and showcase impactful moments in each person’s unique journey.
The campaign was filmed by director Damien Chazelle, with campaign photography by Cass Bird, and original music composed by American film composer Justin Hurwitz.
For more wellness news, check out our May 2022 deep dive feature here.
Actor and content creator Addison Rae, who was named as a global brand ambassador earlier this year, joins the campaign continuing her relationship with the company. Rae has been a long-time user of Vital Proteins Collagen Peptides, Matcha Collagen and, most recently, Wellness Gummies.
The influencer campaign also highlights the daily routines and personal wellness journeys of British model, entrepreneur and new mom Iskra Lawrence; fitness instructor, coach, and entrepreneur Chase Tucker; and fitness content creator Silvy Araujo.
Every Moment is Vital offers an intimate look into what health and wellness means to some of today’s top influencers, driving those conversations worldwide. The campaign goal is to inspire consumers to commit to wellness and showcase impactful moments in each person’s unique journey.
Wellness Expert Insight
“What makes one person feel vital is akin to an intimate patchwork, carefully crafted and woven over a lifetime of experience,” said Tracey Halama, CEO of Vital Proteins. “I hope that these stories inspire people to discover what wellness looks like for them, while reminding them that it’s often the simple, small things that shift your mindset and make the most impact.”The campaign was filmed by director Damien Chazelle, with campaign photography by Cass Bird, and original music composed by American film composer Justin Hurwitz.
For more wellness news, check out our May 2022 deep dive feature here.