05.18.22
A sweet treat with zero calories? Magnum ice cream is collaborating with female-founded, indie beauty brand, Nails Inc. to launch a line of six chocolate-scented nail polishes inspired by the new Magnum ice cream Duet Bars.
The three sets of polish duos encourage fans to explore their own layers and indulge in who they are through nail art, according to the brands.
Polishes include:
• Almond Duet: Recreate the sweet and crunchy coating of the Almond Duet Bar with Glazed Almond, a buttery shade of light brown and Double Chocolate, a rich dark brown.
• Chocolate Duet: Bring the Chocolate Duet Bar to life with Raspberry Swirl, a vibrant hot pink paired with White Chocolate, a silky light pink.
• Cookie Duet: Inspired by the Cookie Duet Bar, this pairing comes with Crunchy Cookie, a quintessential beige and Classic Chocolate, the chocolate-y brown.
Nails.INC is the UK's leading nail brand, know for its cult NailKale base coat. Founded in 1999 by Thea Green MBE, the brand’s sells 73% plant-based polishes that are are vegan, cruelty free and up to “21 free.”
"As a nail artist, I'm always looking for over-the-top ways to express myself," sadKawajiri. "I love to incorporate sensory experience into my designs, so I was thrilled when Magnum ice cream teamed up with Nails.INC to create richly pigmented and chocolate-scented, polishes – allowing me to showcase my favorite ice cream treats through three creative, unexpected designs."
This June and July, New York City, Miami and Los Angeles-area fans are invited to Magnum ice cream's Indulgence Studio to create their own #MagnumMoments at Magnum ice cream pop-ups.
Fans can recreate Kawajiri's looks at home by heading to Amazon and nailsinc.com to purchase the Magnum ice cream x Nails.INC nail polishes for $7.99 each.
The ice cream? Check the freezer aisle of your supermarket.
The three sets of polish duos encourage fans to explore their own layers and indulge in who they are through nail art, according to the brands.
Polishes include:
• Almond Duet: Recreate the sweet and crunchy coating of the Almond Duet Bar with Glazed Almond, a buttery shade of light brown and Double Chocolate, a rich dark brown.
• Chocolate Duet: Bring the Chocolate Duet Bar to life with Raspberry Swirl, a vibrant hot pink paired with White Chocolate, a silky light pink.
• Cookie Duet: Inspired by the Cookie Duet Bar, this pairing comes with Crunchy Cookie, a quintessential beige and Classic Chocolate, the chocolate-y brown.
Nails.INC is the UK's leading nail brand, know for its cult NailKale base coat. Founded in 1999 by Thea Green MBE, the brand’s sells 73% plant-based polishes that are are vegan, cruelty free and up to “21 free.”
Nail Art & Pop Up Shops
Magnum ice cream, which is owned by Unilever, has partnered with Mei Kawajiri, a celebrity nail artist, to create a trio of nail art designs using the Duet polishes."As a nail artist, I'm always looking for over-the-top ways to express myself," sadKawajiri. "I love to incorporate sensory experience into my designs, so I was thrilled when Magnum ice cream teamed up with Nails.INC to create richly pigmented and chocolate-scented, polishes – allowing me to showcase my favorite ice cream treats through three creative, unexpected designs."
This June and July, New York City, Miami and Los Angeles-area fans are invited to Magnum ice cream's Indulgence Studio to create their own #MagnumMoments at Magnum ice cream pop-ups.
Fans can recreate Kawajiri's looks at home by heading to Amazon and nailsinc.com to purchase the Magnum ice cream x Nails.INC nail polishes for $7.99 each.
The ice cream? Check the freezer aisle of your supermarket.