05.24.22
Digital healthcare marketplace Zocdoc, which helps consumers find and book in-person or virtual care with medical professionals, has opened the books to show its skincare-related appointment booking trends over the past year.
The data shows how people are engaging with skincare professionals during a time when skin cancer rates are rising, people are looking at their own faces more than ever before, and people – including an increasingly aging population – are becoming more aware of ways they can lessen the effects of the aging process on their skin, said Zocdoc.
And while many American patients and dermatologists turned to telehealth as a useful dermatology triage tool at the outset of the pandemic, people have overwhelmingly returned to in-person dermatologic care. For example, in May 2020, the first full month Zocdoc facilitated video visit bookings, 62% of appointments with dermatologists took place in-person.
In April 2022, 94% of appointments with dermatologists took place in-person.
With growing awareness that early detection and treatment significantly increases survival rates, more Americans are adding skin cancer screenings to their must-do list, said Zodoc. From January-April 2021 to January-April 2022:
• Skin cancer screening appointments increased by 23%
• Sun damaged skin appointments increased by 20%
• Mole screening and removal appointments increased by 15%
• Laser skin treatment appointments increased by 21%
• Dermabrasion and dermaplaning appointments increased by 20%
• Skin resurfacing and tightening appointments increased by 17%
For the data, Zocdoc analyzed its aggregated skincare-related appointment booking data from January-April 2021 to January-April 2022.
The data shows how people are engaging with skincare professionals during a time when skin cancer rates are rising, people are looking at their own faces more than ever before, and people – including an increasingly aging population – are becoming more aware of ways they can lessen the effects of the aging process on their skin, said Zocdoc.
Proactive About Skin Health
From growth in cosmetic skin care to increased interest in skin exams, Americans are paying more attention than ever to the health and appearance of the body's biggest organ, said Zocdoc. From January-April 2021 to January-April 2022, dermatology consultation and follow-up appointments increased by 16%.And while many American patients and dermatologists turned to telehealth as a useful dermatology triage tool at the outset of the pandemic, people have overwhelmingly returned to in-person dermatologic care. For example, in May 2020, the first full month Zocdoc facilitated video visit bookings, 62% of appointments with dermatologists took place in-person.
In April 2022, 94% of appointments with dermatologists took place in-person.
With growing awareness that early detection and treatment significantly increases survival rates, more Americans are adding skin cancer screenings to their must-do list, said Zodoc. From January-April 2021 to January-April 2022:
• Skin cancer screening appointments increased by 23%
• Sun damaged skin appointments increased by 20%
• Mole screening and removal appointments increased by 15%
Cosmetic Procedures
Since the outset of the pandemic, video calls have helped many Americans see the faces of their loved ones and effectively connect with colleagues. But the self-view component of these calls also created a near-constant mirror for many. From January-April 2021 to January-April 2022:• Laser skin treatment appointments increased by 21%
• Dermabrasion and dermaplaning appointments increased by 20%
• Skin resurfacing and tightening appointments increased by 17%
For the data, Zocdoc analyzed its aggregated skincare-related appointment booking data from January-April 2021 to January-April 2022.