Reuben Carranza Joins Amika and Eva NYC as Chief Executive Officer

Amika and Eva NYC, two of the fastest-growing scaled independent haircare brands in the US, has appointed Reuben Carranza chief executive officer, effective July 5.

 

Carranza brings more than 15 years of executive leadership experience building and scaling innovative brands within the beauty industry. He most recently served as CEO of Kate Somerville, a prestige skincare brand, where he accelerated the business’ international expansion. Prior to Kate Somerville, Carranza served as president of Olaplex, where he oversaw the company’s long-term corporate strategy, expansion into new geographies, and launch into specialty retail through Sephora. 

 

“As the son of a hairdresser, I grew up in the salon world and I am thrilled for the opportunity to lead the incredibly talented teams at Amika and Eva NYC during such a pivotal time in haircare,” said Carranza. “Demand for prestige and masstige haircare continues to accelerate as customers are increasingly passionate about what goes into products and how they are formulated. Both Amika and Eva NYC have built distinctive brands founded on proven efficacy, sustainability, and inclusivity, championing innovation and diversity since inception – I am confident that we will capitalize on a number of new and exciting organic growth and expansion opportunities in the space.”

 

Throughout his career, Carranza has led both startup and established brands in professional, prestige and masstige beauty and personal care including at R+Co, Wella NA, and Procter & Gamble. 

 

In his new role, Carranza will work closely with Amika president Chelsea Riggs and Eva NYC President Jane Moran to build on the distinct momentum each brand has built and position the businesses for long-term, sustainable success. He will also work closely with Amika and Eva NYC’s new partners at Bansk Group—a consumer-focused private investment firm dedicated to building distinctive consumer brands – which recently agreed to acquire a majority stake in the brands. 

 

“Reuben has an exceptional track record building leading beauty and personal care brands domestically and internationally, and we are thrilled that he will be leading Amika and Eva NYC in the next phase of the brands’ growth,” said Chris Kelly, partner at Bansk Group. “His breadth of experience leading innovative prestige and masstige beauty businesses will be invaluable as we execute on exciting growth opportunities. We look forward to working closely with him and the Amika and Eva NYC leadership teams as we bring the brands’ sustainable, high-quality, and effective haircare products to more customers around the world.”