06.15.22
FashionNova, a leader in e-commerce apparel and lifestyle brands, has made its official foray into the beauty category with the launch of NovaBeauty.
After two years of meticulous formulation, NovaBeauty is launching its lineup of cruelty-free, vegan products with its NovaBeauty Lip Collection – an impressive 48-piece collection comprised of 26 shades of their Perfect Pout Lipstick (with three unique finishes), 10 shades of their 2-In-1 Snatched Lip Liner, and 12 shades of their Moisturizing Rich Glow Gloss – and a preview of 29 highly-anticipated products from their Eye Collection.
"Fashion Nova has always been about the complete look – an inclusive, head-to-toe aesthetic that is trend-driven, attainable, and high-quality," said Richard Saghian, CEO and founder of Fashion Nova and NovaBeauty. "We've taken the same approach with NovaBeauty, partnering with leading industry experts and makeup artists to create high-quality, innovative formulas and shades that are readily available at an exceptional price point."
The NovaBeauty Lip Collection
Perfect Pout Lipstick ($12): Available in 26 shades and three finishes (moisturizing matte, luminous cream, and shimmering cream), all the lipsticks are infused with soothing sunflower seed oil and hydrating vitamin E. Lock in moisture and achieve long-lasting color with a lipstick that looks flattering on all skin tones and types.
2-in-1 Snatched Lip Liner ($10): The ultimate product for defining and blending, the bleed-resistant matte formula comes in 10 shades with a 2-in-1 design to turn liner into lipstick. The liner's precision diamond tip applicator provides for a sharpened liner while the built-in blending brush seamlessly follows the natural contours of the lips to blend, buff and customize the perfect shade.
Moisturizing Rich Glow Lip Gloss ($12): Available in 12 shades, this product was designed to feel like a balm but shines like a gloss. Gliding on effortlessly with a high-shine finish, these glosses enhance the natural lip with peptides that fill in wrinkles to create a voluminous look, vitamin E to nourish and prevent signs of aging and jojoba oil to hydrate the lips for results that last long after removal.
NovaBeauty now sells direct-to-consumer from Fashion Nova's website at FashionNova.com/Pages/Beauty.