06.16.22
E.l.f. Beauty is launching a skin awareness campaign featuring a skincare collection targeting blemish-prone, sensitive and dry skin.
The Blemish Breakthrough Acne Clarifying Cleanser ($9), Blemish Breakthrough Triple Acid Resurfacing Serum ($14), Blemish Breakthrough Acne Fighting Spot Gel ($4) and Blemish Breakthrough Acne Calming Water Cream ($12) target oily and acne-prone skin. Containing pimple-fighting ingredients salicylic acid with niacinamide, tranexamic acid and Zinc PCA, this acne-treatment regimen helps treat acne and prevent new blemishes while evening tone and improving skin texture.
For sensitive skin, the Pure Collection comprises the Pure Skin Cleanser ($9), Pure Skin Toner ($9) and Pure Skin Moisturizer ($9) contain oat milk and niacinamide and are designed to be non-irritating, gentle and safe for sensitive skin.
For dry skin, the Holy Hydration formulas have long been the “holy grails” for thirsty skin. Containing hyaluronic acid, ceramides and peptides, the collection comprises the Face Cream - Original, Fragrance-Free & SPF 30 - ($13); Makeup Melting Cleansing Balm ($11); Eye Cream ($10); Daily Cleanser ($6); and Sleeping Mask ($10).
“E.l.f.’s mission is to disrupt industry norms and our journey into skincare aligns with this mission,” said Kory Marchisotto, chief marketing officer at Elf Beauty. “We’re democratizing clean and effective skincare by making it accessible at unbelievable prices.”
All products meet all standards of clean globally, exceeding both FDA and European Union cosmetic regulations and are formulated without more than 1,600 restricted substances. E.l.f. is double cruelty-free certified with Leaping Bunny and PETA, never testing on animals nor using any ingredients that are tested on animals.
Leading the campaign will be ambassador Dr. Jing (Jenny) Liu, a board-certified dermatologist and assistant professor of dermatology at the University of Minnesota Medical School. Her passion for skincare aligns with SKIN’s ethos, making premium quality skincare accessible to every eye, lip, face and skin concern.
“I deeply admire E.l.f. Skin’s unwavering commitment to developing science-backed formulas that effectively address real skincare problems,” she said. “With E.l.f. Skin’s affordable price points, I can finally advise my patients that powerful skincare and quality ingredients are actually within reach!”
Products can be browsed at elfbeauty.com.