06.25.22
Wonder Curl, a natural haircare brand, won GlossWire’s virtual GlossPitch competition. With the win, founder Scarlett Rocourt wins $10,000 in funding and one-on-one mentoring sessions with the competition’s judges, who include Fairchild Media Group’s Amanda Boyle, Spotify’s Susanah Zeffiro and Mavi’s Cynthia Hollen.
Rocourt said she'll use the money to expand manufacturing processes, while ensuring all product development is in line with Sephora’s clean beauty regulations. At the same time, Wonder Curl will swap out its recycled plastic jars for another sustainable bottle.
Other GlossPitch finalists included Auda B, Adoratherapy, D’Lashes, Gaea Health, Le Joyau d’Olive, Meraki Organics, Masami, House of M Beauty and May 11.
Rocourt launched Wonder Curl in 2010 with Get Set Hair Jelly. During the past 12 years, the brand has expanded to include shampoos, curl control lotion and even a candle.
At next month's Cosmoprof North America, GlossWire will host another pitch competition with a prize of $5,000. The competition is open to all cosmetic and personal care brands at the trade show.
Rocourt said she'll use the money to expand manufacturing processes, while ensuring all product development is in line with Sephora’s clean beauty regulations. At the same time, Wonder Curl will swap out its recycled plastic jars for another sustainable bottle.
Other GlossPitch finalists included Auda B, Adoratherapy, D’Lashes, Gaea Health, Le Joyau d’Olive, Meraki Organics, Masami, House of M Beauty and May 11.
Rocourt launched Wonder Curl in 2010 with Get Set Hair Jelly. During the past 12 years, the brand has expanded to include shampoos, curl control lotion and even a candle.
At next month's Cosmoprof North America, GlossWire will host another pitch competition with a prize of $5,000. The competition is open to all cosmetic and personal care brands at the trade show.