06.30.22
Nastya Radzinskaya, the 8-year-old star behind the fifth most-viewed YouTube channel, Like Nastya, is setting her sights on a colorful new world of beauty and self-care. In collaboration with Nectar Bath Treats, Nastya is releasing an 11-piece collection of soaps, bath bombs, and lip care items called "Bathe Like Nastya."
Nastya, named the highest paid female YouTuber of 2021 and with over 250 million subscribers, aims to educate her followers and new fans alike on the importance of personal care.
"Nectar has the prettiest bath bombs, and it was so fun to think about the kind of soaps I wanted to make,” said Nastyla. “I picked my favorite colors. It made me feel so happy to make it together.”
Nastya launched her channel in 2016 and has since earned more than 110 billion views, skyrocketing her to international fame. Based in Miami, Florida, Nastya and her parents play, learn and explore in videos that are available in ten languages. Millions of kids and families join Nastya as she explores the world and learns life lessons like the importance of eating healthy food, washing hands, being a good friend and much more.
The ’Good Behind the Glitter’
Enthralled by the colors, scents and bubbles of Nectar's bath and body treats, Nastya was inspired to design her own collection and signature fragrance with Nectar.
Focusing on the good behind the glitter, Nectar Bath Treats handmakes all its products in Las Vegas with mindfully-sourced ingredients. The partnership incorporates key values that Nastya and Nectar share: the products are 100% vegan, cruelty-free, and free of harsh sulfates, harmful ingredients, and microplastics.
Tom Taicher, Nectar CEO, recalls the time when Nastya and her family paid a visit to the brand’s Universal CityWalk Hollywood store and spent more time there than originally planned—a great determinant of their future business partnership.
"Nastya and her family visited our Universal CityWalk Hollywood store and planned to only spend a few minutes. We ended up spending hours together,” said Taicher. “The whole family played at the sink with whipped soap and experimented with different scents. Nastya loved our dessert-inspired treats, and her family couldn't believe they were made of soap!"
The "Bathe Like Nastya" collection is available at NectarUSA.com or in-store at any of Nectar Bath Treats' 12 retail locations. Priced between $8 and $35, gifting-ready sets are also available.