Henkel Closes Shiseido Hair Care Deal

Henkel has successfully closed its previously announced acquisition of the professional haircare business of Shiseido Company, which includes Sublimic and Primience brands. The business recorded sales of more than €100 million euros last year and employs approximately 500 people.

In the accord, Shiseido retained a 20% share in the business legal entity in Japan.

The agreement to acquire the business was signed on in February.

“We have a clear ambition to grow our Beauty Care business in Asia-Pacific. With this acquisition, we have become a leading player in the hair professional business in the region, which includes having a significantly stronger market position in Japan and China. At the same time, we have been able to establish our presence in South Korea and a leading position in Thailand,” said David Tung, regional president of Henkel Consumer Brands Asia.

Tung said Shiseido Professional brings further capabilities and understanding in J-beauty premium hair and scalp care, anti-hair loss, styling and perm solutions.

“Bringing together two successful, premium brands creates an attractive portfolio and an exciting fusion of Western and Asian beauty expertise, innovation and education under one roof. This greatly enhances the value we offer to our hair salon partners and hairdressing community,” he added.

Henkel said a J-beauty innovation hub will be set up in Tokyo to develop and tailor products for consumers in Asia. It will serve as a base for new product development and ingredient formulation  for both the Shiseido Professional and Schwarzkopf brands.